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Viber is another great application for smartphones that has gain a lot of ground when it comes to social and communication aspect. This app was initially launched for iPhone in the year 2010. Viber has made it possible for it,s app to be launched on the PC.

The marketing landscape has changed from a focus on traditional marketing to focus on digital marketing. People think that there are two types of marketing - the old traditional way of marketing (TV, Radio, Newspaper, and Magazines) ...and then there is the new way of digital marketing (Display Ads, Search Ads, Social Media, YouTube and so on). Since consumers have started using personal digital devices like laptops, mobiles, and tablets, the focus is shifting towards digital marketing. But, are these the only two types of marketing?