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Maria Perifanou

Measuring User Influence in Twitter: The Million Follower Fallacy - 1 views

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    This paper analyzed the influence of Twitter users by employing three measures that capture different perspectives:
    indegree, retweets, and mentions.Based on these measures are investigated the dynamics of user influence across topics and time.
Maria Perifanou

Social Media Ad Metrics Definitions - 1 views

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    This document specifies standard definitions for Social Media Metrics. It looks very useful in our case as it proposes the way of analyzing the SM presence and the impact of a dissemination campaign supported by SM...and that is our projects' target.

    According to this research social media tools have enabled a dialogue and discovery around this content.  It is the combination of these unique and appealing aspects that defines the true value of social media.   
    Value is derived not only from the primary distribution of branded content but also the additional interactions that result as users share, participate with, and propagate advertising content. In the end, social media adds another layer of value through its ability to engage users and create additional reach.  
    The current Social Media landscape can be broken into three distinct categories:  
    * Social Media Sites 
    * Blogs 
    * Widgets & Social Media Applications 
    This document first defines each of the categories, and then defines the supplemental metrics specific to each.
Maria Perifanou

The Global Social Media Check-up - 2 views

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    This is a  very very interesting study:
    Burson-Marsteller believes that social media tools should be included in the corporate communications strategy. To help companies navigate the social media landscape, Burson-Marsteller has developed an Evidence-Based Communications tool called the "Social Media Check-up" which looks at how a company's social media presence is impacting its overall online health and reputation. It assesses a company's competitive position across the most popular social media platforms. The tool also helps an organization develop a social media presence both internally and externally based on social media best practices
     
     
Maria Perifanou

50 social media case studies and reports that are well worth reading - 1 views

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    This is a very useful blog post that presents 50 Social Media Case Studies Worth Bookmarking. 
    There are  many good practices of the use of social media especially in business sector that can give us also ideas about how these tools were used effectively for dissemination of their products and much more. The tools proposed are  Linkedin, Facebook, Twitter, Youtube, mobile and Blogging and  what IBM gets out of blogging is one of the case studies that are presented here .
Maria Perifanou

How to use social media to solve critical internal communication issues - 1 views

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    This is just an example of the format that our handbooks...just to inspire us.
    This is a report that is not free. It is conducted by MELCRUM  company that focus on  global research and training for internal communication. The report is called "How to use social media to solve critical internal communication issues"
    There are resources related to Web 2.0 strategies to improve collaboration, innovative practices of social media use (case studies), measure the success of social media initiatives simple and effectively reap the benefits that social media brings and many more
jun song

WordPress: Blog Tool, Publishing Platform, and Content Management System(CMS) - 1 views

shared by jun song on 18 Jul 12 - Cached
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    WordPress is a web software that can create a website or blog. It is free web software. It has many features including a plug-in architecture and a template system. It is very useful to create project blog or to create a project website.
jun song

Social Media and Youth Participation in Local Democracy - 1 views

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    This report(2009), results of an LGIU Action Learning Set, gives an overview of key concepts about youth participation and social network sites. It is also a helpful report that introduces a wide range of social media applications such as Facebook, Bebo ,Ning ,Blogging and Video sharing and YouTube.
Silvia Miola

+100 Social Media Tools | Socialnomics - 2 views

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    A long list of social media tools by Erik Qualman, divided into general tools, marketing, monitoring and intelligence, social CRM, management, blogs/websites, agencies, and other tools. Something to check out when you are looking for the right tool providing a specific service!
Silvia Miola

3 Facebook Timeline Marketing Tips for Success | Social Media Examiner - 1 views

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    According to the author of this blog post from Social Media Examiner about the Facebook Timeline, pinning, highlighting and milestones are three Timeline features that can dramatically change the number of people who interact with your content. The article explains what they are and how to best use them.
Silvia Miola

A list of some free social media measurement tools - 1 views

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    This is a quite complete list of the main measurement tools to monitor and track your social media activity to ensure it's working for you or you're reaching your targets. It is a long list but you can choose some of them depending on the implemented social media and the objectives of the project!
Silvia Miola

8 Ways to Track YouTube Video Performance | Social Media Examiner - 1 views

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    Lots of projects include video productions that can be shared on social media. Here is another blog post from Social Media Examiner explaining why it is important to measure your YouTube marketing efforts using YouTube's video statistics and analytics tools to know the reach and results of your videos.
Silvia Miola

Project Managers are you Twitter Smart? | Virtual Project Management Consulting - 1 views

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    Interesting article from Virtual Project Consulting focused on the use of Twitter for project management:
Silvia Miola

3 Tips to Manage Your Social Media Reputation | Social Media Examiner - 1 views

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    A blog post with three tips to manage your reputation on social media, specifically about how to establish the online reputation, to control responses during a crisis, and to monitor conversations.
Silvia Miola

Twitter - 1 views

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    Twitter is a real-time information network that connects you to the latest information about what you find interesting. Users can find the public streams you find most compelling and follow the conversations. Facebook is a social utility that connects people with friends and others who work, study and live around them. People use Facebook to keep up with friends, upload an unlimited number of photos, post links and videos, and learn more about the people they meet.
jun song

Discovery Education Web2012 : Web 2.0 Tools - 2 views

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    A good list of Web 2.0, selected by Discovery Education to educators.Yet, it shares a good deal of social media applications. It covers presentation tools,video tools, mobile tools and community tools which can be applicable to other fields.
Silvia Miola

Report by Wildfire Interactive: Six Ways To Keep Facebook Users Coming Back To Your Page - 1 views

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    A blog post on AllFacebook - The Unofficial Facebook blog summarising the main points of new study featuring "six surefire strategies to keep your Facebook fans coming back for more", released by the Facebook marketing software provider Wildfire Interactive.

    The full report can be read here: http://lp.wildfireapp.com/rs/wildfire/images/Wildfire_Report_Best_Practices_For_Engaging_Messaging.pdf
Silvia Miola

3 Steps to Getting Started With Social Media | Social Media Examiner - 2 views

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    A 3-step guide from the Social Media Examiner blog to help in choosing the best social networks based on the business/service you need to promote, your experience and the target community, including also some tips that can apply to everyone aiming to build a successful web strategy.
Silvia Miola

The Social Media Project Manager | Presentation on SlideShare - 1 views

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    A simple but effective presentation from Trevor Roberts showing the importance of social media and web strategy for project management, listing the best uses for Twitter, blogging, friendfeed, Wiki, Facebook, LinkedIn,...
Silvia Miola

5 Tips to Build and Grow Your LinkedIn Network | Social Media Examiner - 1 views

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    Apparently, one of the most widely used social media tools by project managers for business is Linkedin. This post on the Social Media Examiner blog lists few tips to build and grow your network on the main business social network.
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