Social Media statistics (Facebook, twitter and general social media) updated to 2012 and based on infogrphics.

Statistics (monthly active users, views per day, uploadings, connections, gender and geographical differences etc.) concerning 7 of the major social media channels. It also features 7 infographics.

Updated to 2012!

An interesting research investigating the cultural differences behind the motivation for using verious social networking sites. The analysis compares two samples, made respectively of american and korean college students.

A Thesis presented to the Faculty of San diego University. An interesting and extensive work, both analysing the word of social networking from a general point of view and attempting a comporative analysis between the two topmost leading networking sites, Facebook and LinkedIn. Very detailed, exploring techical features as well as practical applicability of Social Media taken into account.

A very basic power point presentation about Facebook, Orkut and Linked In. It reports some data on features and applications of each Social Media. It also reports some statistics (Number of subscribers per social media, time spent per visit per social media and so on) and attempts a comparative analysis of data.

Audio Recording + ppt presentation of a conference held by Brian Watkins (Adobe) and Jeff Wiegand (USA Today) on how to create social media fans on facebook and twitter.

This publication was originally a training course and provides some useful information on how to organize an online marketing campaign for one's product. There is a specific section concerning the use of social media.