Skip to main content

Home/ Web2LLP/ Group items tagged guidelines

Rss Feed Group items tagged

Maria Perifanou

How to Track Social Media Traffic With Google Analytics | Social Media Examiner - 2 views

  •  
    A very interesting article related to the use of Google Analytics and all the steps you need to take in order to use this tracking tool properly.
Maria Perifanou

Journal of Educational Technology and Society - 0 views

  •  
    Special issue of Journal of ETS on learning analytics(ed. George Siemens)  It provides very Interesting articles related to Learning Analytics and models& tools for analytics and much more info
Katerina Zourou

JRC project on "Socio-economic Assessment of the Benefits of Social Networks for Organi... - 1 views

  •  
    A website hosting the project "Socio-economic Assessment of the Benefits of Social Networks for Organisations" run by the European COmmission Joint Research Centre IPTS in Seville.
    Findings, literature review, meetings, results can be found on this website.
Maria Perifanou

Social Networks Research Report - 2 views

  •  
    This report is the result of an in depth analysis on social networks for a web community project at Wildbit. The report aimed to discover how to attract members, define structure, influence participation, and manage the community in order to design the web site prototypes. This is very useful guidance in order to design/build an effective Social Network e.g. a Linkedin group connected to an LLP.
Maria Perifanou

2012 Social Media Marketing Industry Report - 2012 - 2 views

  •  
    This is a 42-page report contains easy to digest insight into how marketers are currently using social media and their future plans.
    The report will uncover the "who, what, where, when and why" of social media marketing. More than 3,800 of marketers provided the kind of insight that is found here..
Maria Perifanou

Social Media Ad Metrics Definitions - 1 views

  •  
    This document specifies standard definitions for Social Media Metrics. It looks very useful in our case as it proposes the way of analyzing the SM presence and the impact of a dissemination campaign supported by SM...and that is our projects' target.

    According to this research social media tools have enabled a dialogue and discovery around this content.  It is the combination of these unique and appealing aspects that defines the true value of social media.   
    Value is derived not only from the primary distribution of branded content but also the additional interactions that result as users share, participate with, and propagate advertising content. In the end, social media adds another layer of value through its ability to engage users and create additional reach.  
    The current Social Media landscape can be broken into three distinct categories:  
    * Social Media Sites 
    * Blogs 
    * Widgets & Social Media Applications 
    This document first defines each of the categories, and then defines the supplemental metrics specific to each.
Maria Perifanou

The Global Social Media Check-up - 2 views

  •  
    This is a  very very interesting study:
    Burson-Marsteller believes that social media tools should be included in the corporate communications strategy. To help companies navigate the social media landscape, Burson-Marsteller has developed an Evidence-Based Communications tool called the "Social Media Check-up" which looks at how a company's social media presence is impacting its overall online health and reputation. It assesses a company's competitive position across the most popular social media platforms. The tool also helps an organization develop a social media presence both internally and externally based on social media best practices
     
     
jun song

Social Media and Youth Participation in Local Democracy - 1 views

  •  
    This report(2009), results of an LGIU Action Learning Set, gives an overview of key concepts about youth participation and social network sites. It is also a helpful report that introduces a wide range of social media applications such as Facebook, Bebo ,Ning ,Blogging and Video sharing and YouTube.
Silvia Miola

3 Facebook Timeline Marketing Tips for Success | Social Media Examiner - 1 views

  •  
    According to the author of this blog post from Social Media Examiner about the Facebook Timeline, pinning, highlighting and milestones are three Timeline features that can dramatically change the number of people who interact with your content. The article explains what they are and how to best use them.
Silvia Miola

Project Managers are you Twitter Smart? | Virtual Project Management Consulting - 1 views

  •  
    Interesting article from Virtual Project Consulting focused on the use of Twitter for project management:
Silvia Miola

3 Tips to Manage Your Social Media Reputation | Social Media Examiner - 1 views

  •  
    A blog post with three tips to manage your reputation on social media, specifically about how to establish the online reputation, to control responses during a crisis, and to monitor conversations.
Silvia Miola

Report by Wildfire Interactive: Six Ways To Keep Facebook Users Coming Back To Your Page - 1 views

  •  
    A blog post on AllFacebook - The Unofficial Facebook blog summarising the main points of new study featuring "six surefire strategies to keep your Facebook fans coming back for more", released by the Facebook marketing software provider Wildfire Interactive.

    The full report can be read here: http://lp.wildfireapp.com/rs/wildfire/images/Wildfire_Report_Best_Practices_For_Engaging_Messaging.pdf
Silvia Miola

3 Steps to Getting Started With Social Media | Social Media Examiner - 2 views

  •  
    A 3-step guide from the Social Media Examiner blog to help in choosing the best social networks based on the business/service you need to promote, your experience and the target community, including also some tips that can apply to everyone aiming to build a successful web strategy.
Silvia Miola

The Social Media Project Manager | Presentation on SlideShare - 1 views

  •  
    A simple but effective presentation from Trevor Roberts showing the importance of social media and web strategy for project management, listing the best uses for Twitter, blogging, friendfeed, Wiki, Facebook, LinkedIn,...
Silvia Miola

5 Tips to Build and Grow Your LinkedIn Network | Social Media Examiner - 1 views

  •  
    Apparently, one of the most widely used social media tools by project managers for business is Linkedin. This post on the Social Media Examiner blog lists few tips to build and grow your network on the main business social network.
jun song

Web 2.0 A Complex Balancing Act - 1 views

  •  
    Web 2.0 - including social media and applications such as Facebook, Twitter and YouTube - has become a term surrounded by many debates. Web 2.0 undoubtedly has its benefits, but also brings risks. This report from McAfee reveals the results of a survey of over 1000 decision makers globally and reveals trends, how Web 2.0 practices are benefiting businesses, and what actions companies are taking to minimize the risks and maximize the potential.
Silvia Miola

10 Ways to Integrate Social Media with Project Management - 1 views

  •  
    A list of the best uses of the main categories of social media tools specifically related to project management.
Silvia Miola

26 Tips for Integrating Social Media Activities | Social Media Examiner - 2 views

  •  
    Blog post from Social Media Examiner with some ideas to integrate the social media activities, mostly applying to corporate marketing but including very useful tips for everyone aiming to promote online successfully an initiative and engaging the target community.
Silvia Miola

10 Top Twitter Analytics Tools - 1 views

  •  
    Blog article by Adam Vincenzini with a list of some twitter analytics tools, explaining briefly the main features and the best use for each of them.
Silvia Miola

50 (mostly) free social media tools | PR Daily EU - 1 views

  •  
    Article from PR Daily, with a list of social media tools divided into categories such as "listening tools", "research tools", "content discovery", mentioning the "best of the class" and the many alternatives.
1 - 20 of 56 Next › Last »
Showing 20 items per page