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Maria Perifanou

Journal of Educational Technology and Society - 0 views

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    Special issue of Journal of ETS on learning analytics(ed. George Siemens)  It provides very Interesting articles related to Learning Analytics and models& tools for analytics and much more info
Maria Perifanou

Measuring User Influence in Twitter: The Million Follower Fallacy - 1 views

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    This paper analyzed the influence of Twitter users by employing three measures that capture different perspectives:
    indegree, retweets, and mentions.Based on these measures are investigated the dynamics of user influence across topics and time.
Maria Perifanou

Social Media Ad Metrics Definitions - 1 views

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    This document specifies standard definitions for Social Media Metrics. It looks very useful in our case as it proposes the way of analyzing the SM presence and the impact of a dissemination campaign supported by SM...and that is our projects' target.

    According to this research social media tools have enabled a dialogue and discovery around this content.  It is the combination of these unique and appealing aspects that defines the true value of social media.   
    Value is derived not only from the primary distribution of branded content but also the additional interactions that result as users share, participate with, and propagate advertising content. In the end, social media adds another layer of value through its ability to engage users and create additional reach.  
    The current Social Media landscape can be broken into three distinct categories:  
    * Social Media Sites 
    * Blogs 
    * Widgets & Social Media Applications 
    This document first defines each of the categories, and then defines the supplemental metrics specific to each.
jun song

Social Media and Youth Participation in Local Democracy - 1 views

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    This report(2009), results of an LGIU Action Learning Set, gives an overview of key concepts about youth participation and social network sites. It is also a helpful report that introduces a wide range of social media applications such as Facebook, Bebo ,Ning ,Blogging and Video sharing and YouTube.
Silvia Miola

A list of some free social media measurement tools - 1 views

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    This is a quite complete list of the main measurement tools to monitor and track your social media activity to ensure it's working for you or you're reaching your targets. It is a long list but you can choose some of them depending on the implemented social media and the objectives of the project!
jun song

Web 2.0 A Complex Balancing Act - 1 views

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    Web 2.0 - including social media and applications such as Facebook, Twitter and YouTube - has become a term surrounded by many debates. Web 2.0 undoubtedly has its benefits, but also brings risks. This report from McAfee reveals the results of a survey of over 1000 decision makers globally and reveals trends, how Web 2.0 practices are benefiting businesses, and what actions companies are taking to minimize the risks and maximize the potential.
Silvia Miola

10 Top Twitter Analytics Tools - 1 views

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    Blog article by Adam Vincenzini with a list of some twitter analytics tools, explaining briefly the main features and the best use for each of them.
Silvia Miola

50 (mostly) free social media tools | PR Daily EU - 1 views

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    Article from PR Daily, with a list of social media tools divided into categories such as "listening tools", "research tools", "content discovery", mentioning the "best of the class" and the many alternatives.
Silvia Miola

A Social Media Integration Tool Comparison Chart - 1 views

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    A .pdf chart comparing some of the main social media management platforms and tools, according to their price (if any), the social networks and number of profiles they allow to manage, and other features.
Katerina Zourou

Crowdbooster: A monitoring tool for one's social media presence - 3 views

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    A very simple and effective tool for social media watch. Simple and intuitive dashboard, free to use, with useful indicators. Together with Klout I think they are the two most useful monitoring tools for an LLP project
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    I think that both of them are very good monitoring tools as well, Katerina:-)
jun song

2012 Social Media Marketing Industry Report | Social Media Examiner - 2 views

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    In the fourth annual social media study from social media examiner, more than 3800 marketers reveal where they focus their social media activities, how much time they invest and what the rewards are.
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    Containing lots of statistics on how business use SM, the report is useful in our context especially for the "Top 10 social media questions marketers want answered", namely
    #1: MEASURE: How do I measure the effect of social media marketing on my
    business?
    #2: TARGET: How do I find my target audience with social media?
    #3: ENGAGE: What are the best ways to engage my audience?
    #4: SELL: How do I sell with social media?
    #5: TIME: How should I best use my time to maximize my social media results?
    #6: STRATEGY: How do I create a social media strategy?
    #7: TACTICS: What social media tactics are the most effective?
    #8: TOOLS: What are the best social media management tools?
    #9: USE: How do I use the different social media platforms?
    #10: SELECTION: How do I select the right social platform for my business?

    They can serve as stepping stones to develop a similar framework for materials targeted to LLP projects
Maria Perifanou

The Top 5 Social Media Managing Tools | Social Media Today - 1 views

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    I like this one, Maria, not necessarily as a set of "social media managing tools" (I think the title is slightly misleading) but as aggregators (some of them are very stylish) of content from various sources (blog, pictures repository, FB, twitter). The author lists the following tools: Flipboard, Glossi,RebelMouse,HootSuite and Flavors.me
Alberto Nantiat

awe.sm - 2 views

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    awe.sm offers social media analytics that reveal how word spreads, and how sharing creates value and drives conversions.
    They provide the actionable insights to your social media workflow in order to increase performance.
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    Cool monitoring tool. It offers only a 30-day trial, then the service is paid.
jun song

Future Exploration Network | Future of Media - 1 views

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    Future Exploration Network has deep expertise in the future of media. Future Exploration Network annually releases a report on the Future of Media covering media trends, strategies and frameworks.(2006-2008). Future of Media strategic framework describes the key elements of the media landscaspe, and has been used extensively in strategy development by organizations worldwide.
Maria Perifanou

Six Must-Use Tools to Effectively Manage Your Social Media | Business 2 Community - 2 views

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    A collection of 6 must - use tools that can help you manage your sm tools
  • ...1 more comment...
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    Interesting resource. Among the 6 mentioned (HootSuite, CrowdBooster, Raven Tools, Main Street Hub,Social mention, OnlyWire) I knew only 2 and thanks to Maria who posted this page, I discovered the remaining ones. Disadvantage: some of them are exclusively for businesses (Raven tools). Another one is so expensive for an LLP (199€/month for Main Street Hub). When we'll create the framework of our handbooks we should be careful in suggesting one or two because every time those apps ask to login with yout twitter or FB account and I'm cautious with appls using this information for analysis purposes...
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    Klout is not mentioned, which seems to me the most appropriate tool for an LLP project (simple, free with easy to share data).
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    Yes.. thats a good point, Katerina.
Maria Perifanou

The 25 Best Social Media Books of 2011 - 1 views

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    Highly recommended SM books: A literature that exists on Social Media in 2011 
jun song

The 8 Success-criteria For Facebook Page Marketing - 2 views

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    Altimeter Group conducted research, and gleaned input from 34 vendors, agencies, and experts, to determine success criteria and develop a roadmap for Facebook page best practices. We found Eight Success Criteria for Facebook page marketing, and then tested the maturity of 30 top brands across six industries.
Maria Perifanou

Know and show what you got - TwentyFeet - Social Media Monitoring & Ego tracking - 2 views

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    The TwentyFeet  is a metrics aggregator and sends a weekly performance post on twitter
Alberto Nantiat

Social Media Analytics Tools | Simply Measured - 2 views

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    Simply Measured helps you analyze your Facebook fan page, Twitter audience and more through downloading customizable Excel spreadsheets.
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    I'm afraid it's a little bit expensive;-) "basic plans starting at "just" $500/month" Very useful but not free (except the 14 days trial...)
jun song

Nielsen: Social Media Report - 1 views

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    Discover the latest research on consumers, media and marketing with trend reports and white papers from Nielsen about Social media.
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