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Besides clean elements, I also wanted to incorporate some playfulness into their brand. In the animated logo designed for their online presence, the letters of DiiM move away from each other and navigate through the virtual space of an imaginary building independently, then return to their starting positions.While designing theirvisual identity, my goal was to let users experience the Design in Mind philosophy empirically. The letters - printed on the black base with transparent foil - are only visible when held up to a light, thus the physical position of the person is meaningful during the usage of the prints. In addition to functionality, the user experience also becomes exceptional - by the reflection, the limits of visual perception change.

Graphic design is a form of visual communication that offering solution by properly utilized typography, space, image, and color into one solid engaging language.

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