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Business to business marketing model is also known as B2B marketing. It is about the dealing of one organization with the other. None of them is a consumer in this model. You buy in bulk and sell in bulk in the business to the business model. Also, the name makes thing very clear that you do business by selling to other businesses. In reality, B2B marketing is more straightforward and informational than B2C. This is because you make decisions by considering the revenue from the bottom line. For example, in this model, you think a lot about return on investment