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clgaiao

Non-Profit Organization Websites: Increasing Donations and Volunteering (Jakob Nielsen's Alertbox) - 0 views

www.useit.com/...nonprofit-donations.html

usability nonprofit donations fundraising donation alertbox nielsen charity

shared by clgaiao on 03 Mar 11 - Cached
  • clgaiao on 03 Mar 11
     
    Not-for-profit, charity, non-governmental organization (NGO) . . . most of the names emphasize what these organizations are NOT. And when we study .org websites, it's obvious that they differ from the clear value proposition offered by commercial websites. Typically, you visit sites because (a) you like what they have and (b) you'll pay money to get it. Not so with non-profit sites. Non-profits must clearly communicate their value proposition if they want to attract volunteers and online donations. Sadly, such communication is the sore point in the non-profit user experience.
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