Skip to main content

Home/ Groups/ Web Strategy
Mike Templeton

Ditch your website and focus on blogging in 2009 - 0 views

  • With a good blog you can embed all the outpost content you want and give life to your Web presence by focusing on what’s new and exciting
  •  
    The days of a long-standing, static website are over. Start a blog (preferably integrated with your website) and start leveraging the power of these tools to bring fresh content and high-relevance to your website.
  •  
    In 2009, an active blog at the centre of your Web presence says that you are ready to have an engaging conversation with your ideal guest today. As such, your blog needs to become the centre of your online Web presence, and that means it's time to prioritize your marketing efforts in the new year.
Andy Brudtkuhl

New SEO reports for Google Analytics - Yoast - Tweaking Websites - 0 views

  •  
    wow
  •  
    In this article I'll use the SEO filter, made by Andé Scholten, to make some new interesting SEO reports in Google Analytics. I realized that the data, provided by the filter, had given me some new opportunities. It wasn't possible in Google Analytics to get good SEO related reports. The reports I did get were these: * An overview of keywords during a specific period and (after clicking) the landings page on which visitors landed after clicking on the Google result. * An overview of the 'Entrance Keywords' of a specific page.
Andy Brudtkuhl

The Social Media Monitoring Funnel - Social Monitoring Flowchart - 0 views

  •  
    Social Monitoring Tools, Keyword Targeting, Noise Elimination, Refined Mentions, Analysis, Take Action... The Social Media Monitoring Funnel is a great guide
  •  
    The following is a guide to social media monitoring. Before I get into the nuts and bolts of the article, I want to emphasize that each company needs its own strategic thought and implementation - and that no two companies should have identical forms of monitoring. Each brand is different, each website is different, and where people talk about your company and what is being said is going to vary. With that in mind, I present to you the Social Media Monitoring Funnel.
Andy Brudtkuhl

3 Free, Useful SEO/Analytics Tools You May Not Use - 0 views

  •  
    SEO and analytics tools you may not use - and are priced very well... FREE!
  •  
    If you've done much publishing on the web, you're probaly already familiar with Search Engine Optimization, or SEO. However, many web workers stick with the same small handful of SEO tools. There are quite a lot of them available online for free, and testing keywords and looking at analytics across multiple tools can make a lot of sense, especially since optimizing them is an inexact science.
Mr. Smith

10 Harsh Truths About Corporate Websites | How-To | Smashing Magazine - 0 views

  •  
    Excellent post - thanks for sharing Shey
laura marquez

How to Grow as a Web Designer | Webdesigner Depot - 0 views

  •  
    "How to Grow as a Web Designer"
Andy Brudtkuhl

6 tips to win back inactive subscribers - 0 views

  •  
    If you use software like aWeber you will get great statistics on whether your email was opened and if they clicked on anything... If you are getting a low read rate chances are you need to modify/tweak your Subject Line.. aWeber does a great job of cleaning out your lists when email becomes inactive.. Checking into these statistics is important to keep your email marketing campaign fresh. This post has some details on "reactivating" your *dead* lists.
  •  
    How many email messages did you send out in your last campaign? Really? That many? Wow! Now, how many of your recipients actually opened or clicked on your email? Yeah, that's a different story. Remember that with email, size doesn't really matter. Performance is what counts, not just for your email program and its bottom line but also for your sender reputation. A reactivation campaign is the answer here, and it's just as important as any acquisition campaign. It will help you clean out the dead wood, re-energize your list and reclaim some of the money you spent acquiring and engaging those addresses in the first place.
Andy Brudtkuhl

How Did Target Miss My Inbox? - 0 views

  •  
    If you've read this post thus-far, you know that Target can join feedback loops (though not for Gmail) and clean its list, which it's already doing. It can also look into optimizing its HTML design for "images off." Beyond this, Target can also: 1. Become authenticated 2. Segment non-responders and market less frequently 3. Segment non-responders and attempt to re-activate them through a "win-back" email, otherwise remove them from the list
  •  
    Great points on getting your emails past spam filters. Our suggestions... Don't be too flashy.. Be succinct.. Use only Opt-In Lists... And Use aWeber!
laura marquez

Random Arrows - Stop bitching about SEO and make better websites - 0 views

  • A lot of SEO work is correcting mistakes made by web designers Web designers commonly create websites that don’t have friendly URLs. They create sites that contain no keywords and use “Welcome to COMPANY NAME” as the title tag and H1 on the homepage. They create sites that have dull content that focuses on how wonderful the website owner is - because they abdicate responsibility for creating content to clients with no advice on how to do it well. SEO consultants then get paid to offer useful advice like “had you though of having something interesting on your site?” and “had you thought of having friendly URLs” and “perhaps we should add a blog”.
Andy Brudtkuhl

Plan the Perfect Website - 0 views

  •  
    good "checklist" for website planning - a great start to a web strategy
  •  
    In order to create the perfect Website, firstly you need to have a Website Planning document. Before you can start the process of Website Planning you need to know two key things: · What do you want your Website to say? · Who do you want your Website to say it to? Once you can answer these questions you are ready to proceed and begin "Website Planning".
Andy Brudtkuhl

Local Search Optimization | Internet Marketing Strategy - 0 views

  •  
    Hyperlocal search strategy is an often underlooked market for many local businesses - especially the local service industry. If you are a plumber in Des Moines, IA and you aren't in the "local listings" when you search "des moines, ia plumber" - than the people companies listed are stealing business from you... Even if you are the #1 organic search result
  •  
    The top web search results are buried by three local search results. If you're a local business, and you want to get traffic, you'd better get placement in that 'three box' (or in some cases, 'ten box') that shows local results. On the bright side, this version of universal search gives you yet another way to hop, skip and jump right past all the other web search results. All you need to know is how to best position your site for a local search listing.
Andy Brudtkuhl

New Way to Send Video Emails? - Inbox Ideas: Email Marketing Tips by AWeber - 0 views

  •  
    Great way to use animated gifs for video representation in your email campaign. Use this for 360 product views, slideshows, etc... Only problem is no sound - but works in all major email clients (including web based clients like GMail)
  •  
    Recently, someone took the idea of video email a step further and created an email marketing campaign that used video in a way that I hadn't thought feasible - and it displayed properly in nearly all major email programs!
Andy Brudtkuhl

Google's New Search Engine Rankings Places Heavy Empahsis on Branding - 0 views

  •  
    A couple insights to future Google additions to their ranking algorithm: brands as noise filters and relationship awareness. Exciting stuff....
  •  
    If you ask Matt Cutts what big SEO changes are coming up he will tell you "make great content" and so on...never wanting to reveal the weaknesses of their search algorithms. Eric Schmidt, on the other hand, is frequently talking to media and investors with intent of pushing Google's agendas and all the exciting stuff that is coming out. In the last 6 months Mr. Schmidt has made a couple quotes that smart SEOs should incorporate into their optimization strategies - one on brands [15], and another on word relationships [16
angelica laurencon

Xinnovations, better by networking September 2010, FU Berlin - 0 views

  •  
    Xinnovations is one of the exciting events in Berlin organized and and sustained by the Vision Tank of Berlin Web minds. Special highlights on the developer and app. scene: Corporate Semantic Web: On the Way to the Semantic Enterprise, Viral and Mobil Innovations. The End of Internet and the Beginning of viral mobility.
Andy Brudtkuhl

louisgray.com: 40 Key Elements to Getting Started In Social Media - 0 views

  •  
    Great post from Michael Fruchter on getting started in Social Media... Everything from personal branding to blogging to Twitter
  •  
    Getting started with social media, whether for personal or professional use, requires learning the basic fundamentals. Social media is more than just creating a blog or Twitter account. The tools are great and give us big advantages, but they are simply extensions of how we engage and participate in social media, they are not the answers. The social in social media is all about the human element. This post touches upon 40 key elements to aid your success.
Andy Brudtkuhl

7 Steps To Increase Traffic And Revenue Via Keyword Research - 0 views

  •  
    Great rundown on what keyword research means and 7 tips on how to increase traffic using effective keyword techniques. Great ideas for the SEM aspect of your web strategy
  •  
    Keywords are phrases for which you would want your blog to be found in search engine results. Keywords help your blog get recognized by search engines, and as a result, help your potential customers find your blog. Your keywords are what you would expect your target audience to search for to find your blog content. Keyword research means researching the phrases that are going to be used by your potential customer to find your blog in a search engine. Keyword research should result in a set of keyword phrases that you should target in your blog content.
Andy Brudtkuhl

Social Media Comes Of Age: Blackshaw Reflects On Marketing And The Web In 2008 - 0 views

  •  
    Great rundown of social media and new media success in 2008
  •  
    2008 was a newsworthy - albeit, topsy-turvy - year for marketers and researchers. Importantly, social media evolved from experimental sideline to a mainstream attraction. Twitter saw huge growth rates, Barack Obama rewrote the rules of digital marketing, and user-engagement, and "service is marketing" Zappos.com re-wrote new rules for building brands and rewiring e-commerce. Facebook trended upward, MySpace held steady, and reputation-broker Wikipedia continued marching to the top of Google search results.
Andy Brudtkuhl

Best Internet Marketing Posts of 2008: Social Media, SEO, and More - 0 views

  •  
    This is an AMAZING digest of internet marketing posts from 2008 covering SEO, Social Media tools and strategy, twitter, facebook, friendfeed, blogging etc. This is a must read for any internet marketer from beginner to advanced.
  •  
    Here's how this works: In the Internet Marketing Best Posts "series," I take posts that are typically timeless - they're not confined to a specific event or news occurrence - they're valuable for the long haul in terms of Internet Marketing and creative strategy. Hopefully, you'll see that these posts are still relevant in a few years down the road. These posts range from beginner to advanced with a greater emphasis on the more intermediate posts. I'd argue that if you're starting your Internet Marketing business with not much know-how, you should check out the 2007 posts; in fact, most may still find them relevant regardless of the skill level.
Andy Brudtkuhl

Every Touch Point Matters - Optimize the Logout Thank You Page - 0 views

  •  
    This post is part of a series examining some oft-neglected online customer touch points and exploring ways to optimize them. Today, I'll look at a type of page very similar to thank you pages - the logout confirmation, or logout thank you page.
  •  
    Great point - Every touch point matters.. Use your logout/login/thank you/subscribe pages for good. Use them as content outposts. Use them to upsell. Use them to pull people back into your site
« First ‹ Previous 161 - 180 Next › Last »
Showing 20 items per page