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Social Technology Impacts Every Customer Touchpoint « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing - 0 views

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socialmedia strategy customer advertising seo emailmarketing microsites mobile sales

shared by anonymous on 21 Nov 09 - Cached

anonymous on 21 Nov 09

Social Technologies are a Horizontal -Not A Vertical ApproachIt continues to amaze the market that such simple social technologies can impact the entire organization. In fact, social technologies, at the core, allow people to connect to each other without a middle person in the way. As a result, expect social technologies to impact every employee and customer touchpoint. CMOs must prepare in their 2010 planning how to leverage social, not as a skunkworks but as a strategic shift in all communications.

<div class="cArrow"> </div><div class="cContentInner">Social Technologies are a Horizontal -Not A Vertical ApproachIt continues to amaze the market that such simple social technologies can impact the entire organization. In fact, social technologies, at the core, allow people to connect to each other without a middle person in the way. As a result, expect social technologies to impact every employee and customer touchpoint. CMOs must prepare in their 2010 planning how to leverage social, not as a skunkworks but as a strategic shift in all communications.</div>

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