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At the 2010 Inbound Marketing Summit in Boston, Bernie Borges was a panelist on the topic of "Driving More Qualified Leads into your Funnel." One of the questions from the audience was from a marketer who shifted his 2010 online marketing budget from paid to organic inbound marketing. He said that his lead performance had declined and asked for input on how to address it. He didn't give any other details, so Bernie gave his input from both a B2B and B2C perspective. Read more...

A successful website leads to a successful business. So in designing a website, you need to do it correctly to have smooth process going on in your business.

Free landing page templates - but most importantly a quick overview on what a landing page is and why you need to use them.

A landing page is a special page created for the express purpose of "converting" website visitors - to get those visitors to take some action such as filling out a lead form or subscribing to a newsletter. If, for instance, you were running an ad campaign to generate leads online, you would point the ad to your landing page, rather than to your home page where the visitor might get lost or frustrated.

How to funnel website visitors into leads and customers and track the entire process.