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Marketing and Social Media That Matters..the B2B perspective: groundswell
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marketingthatmatters.blogspot.com/...groundswell
groundswell
shared by
Chris Herbert
on 14 Jan 09
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Chris Herbert
on 14 Jan 09
A chapter by chapter blook report on Groundswell. Features video, presentation and a link to FriendFeed room
A chapter by chapter blook report on Groundswell. Features video, presentation and a link to FriendFeed room
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Walmart Turns the Corner with "Energizing"
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www.web-strategist.com/...rns-the-corner-with-energizing
web strategy
social media
shared by
Andy Brudtkuhl
on 13 Jan 09
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Andy Brudtkuhl
on 13 Jan 09
How Wal-Mart got social media wrong and how they fixed it
How Wal-Mart got social media wrong and how they fixed it
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Andy Brudtkuhl
on 13 Jan 09
Rather than forcing the message with their own branded community, fake blogs, and corporate blogs, Walmart gets it right by creating a platform for customers and pundits to tell their story
Rather than forcing the message with their own branded community, fake blogs, and corporate blogs, Walmart gets it right by creating a platform for customers and pundits to tell their story
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Chris Herbert
on 14 Jan 09
Andy, you may want to add the tag "groundswell" to your bookmark.
Andy, you may want to add the tag "groundswell" to your bookmark.
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