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If you pay close attention to the source and the type of traffic you get in your blog, you should be able to find if the majority is from direct referral or organic traffics from search engines. Organic traffics from search engines convert good to CPC, but visitors who visit your site on regular bas

Great rundown on what keyword research means and 7 tips on how to increase traffic using effective keyword techniques. Great ideas for the SEM aspect of your web strategy

Keywords are phrases for which you would want your blog to be found in search engine results. Keywords help your blog get recognized by search engines, and as a result, help your potential customers find your blog. Your keywords are what you would expect your target audience to search for to find your blog content. Keyword research means researching the phrases that are going to be used by your potential customer to find your blog in a search engine. Keyword research should result in a set of keyword phrases that you should target in your blog content.

The following examples with Google Analytics will help you get more insight in your local traffic. Basic knowledge of Analytics is assumed. Google Analytics (GA) should already be set up for the website in order to continue the following examples.

Bloggers like numbers. Big numbers. Yes, we want a lot of traffic. But, we also want the usual status indicators: (1) Big RSS count, (2) Big Email List, etc. So, how do you go about converting a random visitor to your blog into a subscriber who will continue to come back? Here are some simple tips that you should probably execute.

1. Linking Out Encourages Participation 2. Linking Out Incentivizes Linking In 3. Search Engines Likely Reward It 4. It Makes Your Site More Valuable 5. Linking Out Sends Trackable Traffic

The first thing clients say to me when requesting SEO is invariably centered around rankings. "I want to be position so and so, for such and such a keyword." And I am certain that this is a situation familiar to many of you providing SEO services. However, search isn't always about ranking. And rankings aren't an overnight success story - they take time to achieve. In the meantime there need to be other indicators of success. There are a range of metrics possible to use to act as such indicators, many of which are key to gauging small business SEM success. Ranking high for "xyz" may deliver huge volume of visitors, but not sales. On the other hand, capturing niche rankings for "uvwxyz" and "abcdefg" may deliver less traffic, but actually better sales, not to mention may be easier to achieve in a shorter lead time.