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Discussing Web Strategies to help you become more findable and engaging online

This webinar will show you how to leverage the web to run your existing business better and more efficiently. I'll run through a short presentation and will follow up with live Q&A.

Google will begin showing ads on Wednesday to people based on their previous online activities in a form of advertising known as behavioral targeting, which has been embraced by most of its competitors but has drawn criticism from privacy advocates and some members of Congress.

Now, a new breed of companies is trying to tackle all of those options and determine what ad works for a specific audience. They are creating hundreds of versions of clients' online ads, changing elements like color, type font, message, and image to see what combination draws clicks on a particular site or from a specific audience.