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Terry Leigh Britton

Free online media file conversion (Document, Images, Audio, Video & Archives) - 1 views

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    Great free tool for creating PDF eBooks out of Word docs and much more.
Andy Brudtkuhl

Google Session: Convert Your Visitors To Customers - 0 views

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    Nitin Mangtani, Lead Product Manager at Google presented a sponsored session on converting your visitors to customers, specifically through the use of internal site searches.
Andy Brudtkuhl

Don't Work for Free. Track Conversions. - 0 views

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    How to funnel website visitors into leads and customers and track the entire process.
Andy Brudtkuhl

Five Tips for Writing Effective Web Headlines - Conversion University Help - 0 views

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    You've refined your keywords, optimized your bids, and written AdWords text ads that pull in tons of targeted clicks, but after looking at your Google Analytics reports, you realize that your landing page has a bounce rate of 91%.

    Which means that 91% of the users coming to your site are quickly glancing around and leaving, deciding immediately that this site isn't for them. One of the easiest, low-tech ways to make users stick around and look at your products or services is to catch their attention with an engaging headline.Recent research suggests that users decide to stay or leave your site in 8 seconds or less -- in that short amount of time, headlines are the one piece of copy that users will actually read.

    Here are five tips for writing headlines that will draw in user attention.
Andy Brudtkuhl

How To: Optimize For Conversion In Organic Search Results - 0 views

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    SEO success - traditionally measured by target keyword rankings and traffic - should be measured by ROI instead
Andy Brudtkuhl

Why Conversion Rates are Vastly More Important Than Increasing Traffic - 0 views

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    Great points to focus on conversion rates rather than traffic.
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    The most important point every online business needs to know is this: Conversions (how many people take the desired action - whether that is completing a purchase, gaining potential leads, or increasing a subscriber base) are more important by far than increasing traffic.
Andy Brudtkuhl

Reducing Customer Anxiety About Products on Product Pages - 0 views

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    Great insight into customer anxiety and its effects on e-commerce conversion rates. This is a great resource for increasing your conversion rates in your ecommerce strategy.
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    The e-tailing group conducted a consumer survey last summer and found that product descriptions were the most important to help make a purchase decision, followed by the merchant's guarantee, stock availability and quality of images. (One can assume for certain categories like jewelry and apparel, images are even more important).
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