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MMA and IAB clarify mobile ad effectiveness - Marketing news - Marketing magazine - 0 views

www.marketingmagazine.co.uk/...larify-mobile-ad-effectiveness

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New ranking combines print-digital reach of metro papers, reveals surprising winners | ... - 0 views

www.poynter.org/...s-revealing-surprising-winners

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MediaPost Publications 5 Forces Driving Attribution: Why Digital Measurement Is Coming ... - 0 views

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MediaPost Publications Nielsen Brings TV Metrics To Online Ads 09/08/2011 - 0 views

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Coca-Cola, AT&T, Others Out to Reinvent Web Measurement | News - Advertising Age - 0 views

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Facebook Measurement Chief Advocates New Reach Standard | Digital - Advertising Age - 0 views

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New USATODAY.com Creates Better Viewing Experience for Consumers and Facilitates Visibi... - 0 views

www.comscore.com/...lidated_Impression_Measurement

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Editor & Publisher ® - 0 views

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The 5 metrics that really matter (single page view) - iMediaConnection.com - 0 views

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Click-Through Rates May Matter Even Less Than We Thought | Digital - Advertising Age - 0 views

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5 display advertising metrics you should know (single page view) - iMediaConnection.com - 0 views

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Integrating Cross-Media Measurement to Build Multichannel Marketing Strategies - eMarketer - 0 views

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Your Guide to Who Measures What in the Online Space | MediaWorks - Advertising Age - 0 views

adage.com/...229858

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Social Draws Big Ad Dollars, but Does It Really Work? | Adweek - 0 views

www.adweek.com/...ars-does-it-really-work-135216

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Mobile measurement and what to do about it - Mobile Commerce Daily - Columns - 0 views

www.mobilecommercedaily.com/...rement-and-what-to-do-about-it

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Editor & Publisher ® - ABC-Interactive-to-Accredit-Adobe-AudienceResearch - 0 views

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MediaPost Publications Of Principles, Solutions And Pilots (No, We Are Not Creating PSP... - 0 views

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NRS to launch combined print and online readership figures - Brand Republic News - 0 views

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MediaPost Publications Researcher Unveils System For Measuring Tablet's Impact On Brand... - 0 views

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ComScore Launches New Digital Ad Metrics | NetNewsCheck.com - 0 views

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