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MediaPost Publications Ad, TV Coalition To Link Consumer Behavior To Media Measurement ...
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Biometrics firm confirms: User counts for websites are 2-4 times too high | VentureBeat
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Confusing Audience Metrics Are Crippling
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The Trouble With Web-Traffic Numbers - The Numbers Guy - WSJ
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The Seven Performance Metrics that Matter Most - eMarketer
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Tablet advertising: Which metrics matter?
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Condé Nast And Adobe Try To Get A Handle On Digital Mag Metrics | paidContent
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TV-style metrics coming to Facebook - Lost Remote
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beta620 | Experimental Projects From The New York Times
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Why the Web's TV-Style Ratings Might Not Mean More Ad Buys | Digital - Advertising Age
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MediaPost Publications Gross Rating Point Metrics Will Be Good for Online Advertising 0...
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What to Know About the Promise and Perils of Mobile Metrics | Digital - Advertising Age
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IAB: 5 Changes That Would Get Brand Advertisers To Spend More Online | paidContent
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Use of Registration Data Yields More Accurate Picture of Where Ads Were Served | Adweek
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Media, Agencies, Marketers Push to Track Digital Content - Advertising Age - MediaWorks
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Getting beyond just pageviews: Philly.com's seven-part equation for measuring...
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www.smh.com.au - Publishers urge Google and Apple to share the love
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ABC Interactive Working with Spreed Inc. to Provide Audited Mobile Audience Metrics
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Radio & Television Business Report - Voice of the Broadcasting Industry
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Why Video Advertising Needs to Dump Impressions and Move to 'Cost Per View' | DigitalNe...
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