Shell in the Arctic | Shell - 0 views
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Nigel Robertson on 23 Jul 12The 'spoof' site attacking Shell Oil exploitation of the Arctic. Developed by Greenpeace activists it caught a lot of people as being a real Shell site.
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Shell social media oil spill a 'coordinated online assassination' - 0 views
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The Age on the Shell Arctic social media attack
Social Media in a Nut Shell | The Marketing Nut - 0 views
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Marketing but some good stuff in the final 'Nutshell' section where it makes the connection to people.
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