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Microsoft Summit 2014: „Piaţa soluţiilor de business intelligence este la înc... - 0 views

  • Companiile locale încep să resimtă acum nevoia utilizării unor soluţii software de business intelligence (BI) cu ajutorul cărora să interpreteze şi să analizeze datele colectate, precum şi să facă prognoze, astfel încât să dispună de informaţiile necesare pentru luarea deciziilor de management.
  • „Până de curând, acum doi ani, discutam de partea de raportare, analiza evenimentelor post-factum. În general analizezi un eveniment după ce acesta s-a întâmplat. În momentul de faţă se simte nevoia de un element de business intelligence, care adaugă elementele de predicţie. Spre exemplu, în cazul în care creşte temperatura afară, se pune problema impactului asupra logisticii, relaţiei cu furnizorii etc“
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Difference between CRM lead and an opportunity - Pipeliner CRM Blog - 0 views

  • Any individual fish or pod of fish in your sea represents one lead.
  • Your Nemo will not be the first or the second fish that you catch. At the beginning, you will have very little information about the Nemo you would like to catch. You will start to examine your fish and create some criteria as to how Nemo should look like. In other words, you are qualifying your fish.
  • Lead = Any Fish in The Sea. Opportunity = Nemo
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  • The process of examination and adding the criteria represents your sales pipeline strategy. It’s always true that: “Without a commitment to pursue working together (something that results in this company potentially buying from you) there is no opportunity.” - Anthony Iannarino
  • At the end of your examination ie. of your sales process, you will either let the fish swim back into your sea (lost opportunity) or you will put Nemo into your aquarium (won opportunity). Won Opportunity = You have found Nemo Lost Opportunity = You have not found Nemo
  • A Lead – is a contact or an account with very little information. It could be just a person who you might have met at a conference. You will need to retrieve more information regarding this lead in order to create (qualify) an opportunity in your sales pipeline.
  • A old sales rule says: “If you have never contacted your contact, it’s a lead.”
  • An Opportunity - is a contact or an account which has been qualified. This person has entered into your buying cycle and is committed to working with you. You have already contacted, called or met him and know their needs or requirements. The old sales rule says: “The opportunity is a deal that you have the possibility to close!”
  • “Think about the difference between a lead and an opportunity as an evolving process i.e. each lead needs to be qualified to an opportunity. There will always be plenty of leads in your sales territory, but only few of them will qualify to become real sales opportunity.”
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