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Gabe Zichermann and Christopher Cunningham: Gamification by Design. Implementing Game Mechanics in Web and Mobile Apps. O'Reilly, Sebastopol 2011, 169+xix pages. In the course of but one year, "gamification", the use of game design elements in non-game contexts, has managed to grow from a self-description used by some vendors and proponents to a placement on the Gartner hype cycle - and in the IT business, it doesn't get much more 'official' than that. Yet the term still stirs hot debate. On one side, game designers and scholars despise the whole notion as an "inadvertent con" (Margaret Robertson). On the other side, proponents counter that gamification already 'delivers' (in terms of numbers), yet is still in its infancy. Hence it would be premature to call foul on something so young, with no time to learn from failure and sort wheat from chaff. So who's right, who's wrong? For one answer to this question, let's have a look at the new book by Gabe Zichermann, Gamification by Design. Zichermann is one of the most public gamification proponents today, and chair of the Gamification Summit, now in its second iteration this September 15-16 in New York, where the book will be officially launched.

"Around the country, a new career-minded education standard is slowly edging out the old academic focus on Lord Of the Flies book summaries and five-paragraph essays. So far 42 states have pledged to adopt the (coercively) voluntary standards championed by President Obama, the National Governors Association, and billionaire education crusader, Bill Gates. While educators are slowly dipping their feet into the pool of critical thinking, persuasive communications, and exploratory learning, the Gates foundation is looking to swing the direction of the standards with a mega-investment in digital learning."

© 2011 Jearl Walker. All Rights Reserved The Flying Circus of Physics is a book about curious events and effects of the everyday world.