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Contrary to the contrived ignorance of media reporters, the future of the daily newspaper is one of the few certainties in the current landscape: Most of them are going away, in this decade.

rom the advertiser’s point of view, the nation’s newspapers have become little more than a blue-bag delivery service, with a horoscope and enough local sports inside to get people to open the bag.

first, get good at understanding and presenting data. Second, understand how social media can work as a newsroom tool. Third, get whatever newsroom experience you can working in teams, and in launching new things.