Contrary to the contrived ignorance of media reporters, the future of the daily newspaper is one of the few certainties in the current landscape: Most of them are going away, in this decade.
rom the advertiser’s point of view, the nation’s newspapers have become little more than a blue-bag delivery service, with a horoscope and enough local sports inside to get people to open the bag.
first, get good at understanding and presenting data. Second, understand how social media can work as a newsroom tool. Third, get whatever newsroom experience you can working in teams, and in launching new things.
The death of newspapers is sad, but the threatened loss of journalistic talent is catastrophic. If that’s you, it’s time to learn something outside the production routine of your current job.
"Teenagers know that schools are hopeless with social media - the fact email is the only way they can talk to teachers is the biggest clue. Ask any teenager how often they email and you will see."
McLuhan predicted we'd have to leave the bookworld behind to be "with it" in the electronic world but with social media we can do it all. Learn about an evolving virtual book club model, online or inworld, that culminates with the screening of collaboratively produced bookcasts, multimedia aesthetic responses to books.