En une phrase (on est publicitaire ou on ne l’est pas…), le propagation planning se résume en une formule : « Plan not for the people you reach, but the people that they reach ».
How People Sign In to Online Services [Infographic] - 3 views
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We have any number of ways to sign in online. Brian Madden points out it's an ever-more-complicated concern as the concept of the desktop changes and we grapple with ways virtualization is treated in a security context. This infographic from Gigya illustrates the ways people identify themselves. We need to think about how identity is associated with our social profiles, how we use virtualization to enhance security and as a way to administer apps, and how those apps are used. What do you think?
Color Trends + Palettes :: COLOURlovers - 2 views
The 39 Types of People You Will Meet on Twitter and Facebook - 1 views
STRAIGHT FROM THE HORSE'S PIEL on Vimeo - 2 views
Is Twitter a Waste of Time? - 0 views
DBECorporateSocialMediaReportJune2010.pdf (Objet application/pdf) - 0 views
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Etude fraîchement parue, elle montre que 50% des entreprises actives sur les réseaux sociaux le feraient sans aucune stratégie clairement établie ni partagée en interne. Extrait choisi : "this leaves the majority of organizations exposed to problems arising from employees saying the wrong things in the wrong ways to the wrong people at the wrong time" NB : c'est un white paper d'une agence conseil US, pas un rapport d'institut de recherche. Mais la base d'étude est significative , avec 100 entreprises interrogées (dont la moitié de + de 1000 employés).