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"Instructional design is, or should be, nothing less than pedagogy intelligent about the medium within which learning happens. If you teach in an LMS, you are an instructional designer. If you teach in a room, you are an instructional designer. At our institutions, instructional designers or engineers or technologists should be as filled in about pedagogy as teachers are. They should not content themselves to be carriers of content from one format to the next. They should be experts in digital delivery, and consultants to collaborate with."