Data exists in digital form, on our computers and spreadsheets, but the exciting part about data is what it represents in the real world. Bits are people, places, and things. This is especially true with social data from places like Twitter and Facebook, where ideas flow and people talk to interact with each other in different ways. It's not just retweets and likes. Bloom Studio, the folks who brought you Planetary, embrace this idea in their just released iPad app, Biologic.