he problem and the solution of the destruction of the rainforest are both economic. Governments need money to service their debts, squatters and settlers need money to feed their families, and companies need to make profits. The simple fact is that the rainforest is being destroyed for the income and profits it yields, however fleeting. Money still makes the world go around . . . even in South America and even in the rainforest. But this also means that if landowners, governments, and those living in the rainforest today were given a viable economic reason not to destroy the rainforest, it could and would be saved. And this viable economic alternative does exist, and it is working today. Many organizations have demonstrated that if the medicinal plants, fruits, nuts, oils, and other resources like rubber, chocolate, and chicle (used to make chewing gums) are harvested sustainably, rainforest land has much more economic value today and more long-term income and profits for the future than if just timber is harvested or burned down for cattle or farming operations. In fact, the latest statistics prove that rainforest land converted to cattle operations yields the landowner $60 per acre; if timber is harvested, the land is worth $400 per acre. However, if medicinal plants, fruits, nuts, rubber, chocolate, and other renewable and sustainable resources are harvested, the land will yield the landowner $2,400 per acre. This value provides an income not only today, but year after year - for generations. These sustainable resources - not the trees - are the true wealth of the rainforest.