It analyzes text you send it and extracts entities (people, organizations, geographies, etc.). In many cases, it links those entities to the world of Linked Data.
It extracts facts – like the fact that John Doe is the CEO of Acme Corporation or such.
It extracts events – like mergers, earning announcements, natural disasters and a bunch of others.
It attaches a topic to the text as a whole, much like a newspaper would (Sports, Finance, Health, etc.).
It creates SocialTags – our attempt to “tag” the article a way a human would to file it away somewhere.