1. The phrase "reading revolution" was probably coined by German historian Rolf Engelsing. He certainly made it popular. Engelsing was trying to describe something he saw in the 18th century: a shift from "intensive" reading and re-reading of very few texts to "extensive" reading of many, often only once
10 Reading Revolutions Before E-Books - Science and Tech - The Atlantic - 0 views
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other historians quickly found counterexamples of extensive premodern reading (Cicero and his letters) and intensive reading today
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2. Outside of scholarly circles, the top candidate is usually the better-known Print Revolution, usually associated with Johannes Gutenberg, who helped introduce movable type to Europe. Now, as Andrew Pettegree's new history The Book in the Renaissance shows, the early years of print were much messier than advertised: no one knew quite what to do with this technology, especially how to make money off of it.
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