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"If you want to make something go viral on Facebook or Twitter, in other words, the TPJ is where you want to hit - because it lights up like a Christmas tree before we even know we're going to share something. The more activated it is, the more persuasive the share. And it doesn't necessarily have anything to do with what we think is cool ourselves."

"If you are lucky enough to never experience any sort of adversity, we won't know how resilient you are. It's only when you're faced with obstacles, stress, and other environmental threats that resilience, or the lack of it, emerges: Do you succumb or do you surmount?"