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Mathieu Plourde

Quitting Facebook Is The New 'I Quit TV' (You Hipster, You) - 0 views

    "Ditching Facebook has become a new, elitist form of "conspicuous non-consumption," on par with refusing television, argues New York University assistant professor Laura Portwood-Stacer in a recent article published in the Journal of New Media and Society. Once upon a time, being on Facebook meant you were hip. Now, not having a Facebook account is the status symbol -- at least to some."

Dark Social: We Have the Whole History of the Web Wrong - Alexis C. Madrigal - The Atla... - 0 views

    "The main situations in which this happens are email programs, instant messages, some mobile applications*, and whenever someone is moving from a secure site ("") to a non-secure site (  This means that this vast trove of social traffic is essentially invisible to most analytics programs. I call it DARK SOCIAL. It shows up variously in programs as "direct" or "typed/bookmarked" traffic, which implies to many site owners that you actually have a bookmark or typed in into your browser. But that's not actually what's happening a lot of the time. "
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