Here's To The Death Of "Personal Branding" On The Internet - 2 views
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Pat Sine on 14 Oct 12"I'm not exactly sure who made being a "personal brand" a thing on the Internet, but I'd really like to sit down with them and ask them why they thought that it was a good idea. You see, an entire ecosystem of people looking to make money have cropped up around this notion of helping people become a "brand." Honestly, it's bull, and I'd like to see it stop. Why is it bull? Because unless you're Kim Kardashian and have a line of clothes or stinky fragrances, you are not a brand. You are a person."
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Mathieu Plourde on 14 Oct 12"It's honestly the people who figured out one day that being them was fun who are successful in life. They're weird, odd, loud, quiet, sexy, ugly, bald, rude, or funny and they don't care what other people think. I don't think that Box's CEO Aaron Levie took a class in "personal branding," I just think he's cool with being himself."