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"The starting line. Square one. The basics. First step. When it comes to planning an effective social media presence, most minds drift to the tool box. Should we be on Facebook? What about Twitter? Do we need a profile on LinkedIn? What about video? These are all great questions. But, they can't be answered effectively until you've gone through the process of figuring out what social media can do for you. You could skip the primer and just dive in, learn from your mistakes and successes. But your presence on social media will be more profitable in a shorter period of time if you just begin at the beginning."

Older does not necessarily mean wiser when it comes to applying for jobs in the computer age: Younger job seekers are stealing a big advantage with their digital résumés. Yet it is not difficult to build up a succinct and effective digital CV - it just takes a little thought, research and time.