These Scientists Studied Why Internet Stories Go Viral. You Won't Believe What They Found - 0 views
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Mathieu Plourde on 08 Jan 14"Part of what makes emotional content so susceptible to spreading is that emotions themselves are contagious. Researchers have long known that people can "catch" the emotions of someone around them, so to speak, through direct exposure to that person's expressions and tones and gestures. They also believe this process of emotional contagion can occur indirectly--say, by receiving a forwarded video clip or article."