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"What exactly is a brand voice? Adweek puts it succinctly: "When we say brand voice, we mean the authentic personality of your brand. Ask yourself: 'Who would my brand be if it were a real person? What would it sound like?' That is the voice of your brand.""

the term is increasingly being used on an individual or personal level to encourage us to think about the brand that identifies each and every one of us - your personal brand. To achieve the career we aspire to requires us to market ourselves, as we would a product or service. Just like a company brand influences whether customers will trust, purchase from and remain loyal to a business, personal brand has an impact on how we are perceived and influences whether or not leaders will trust in our abilities enough to "buy" our services.

"I'm not exactly sure who made being a "personal brand" a thing on the Internet, but I'd really like to sit down with them and ask them why they thought that it was a good idea. You see, an entire ecosystem of people looking to make money have cropped up around this notion of helping people become a "brand." Honestly, it's bull, and I'd like to see it stop. Why is it bull? Because unless you're Kim Kardashian and have a line of clothes or stinky fragrances, you are not a brand. You are a person."

"It's honestly the people who figured out one day that being them was fun who are successful in life. They're weird, odd, loud, quiet, sexy, ugly, bald, rude, or funny and they don't care what other people think. I don't think that Box's CEO Aaron Levie took a class in "personal branding," I just think he's cool with being himself."

"What many of us don't realize, though, is that people are brands, too. It's crucial to establish a personal brand for yourself so that you stand out in an increasingly competitive environment. Here are some tips I've compiled to help you get started on creating your own personal brand."

"What are the true benefits of personal branding? How is it done? This presentation presents a complete guide to personal branding, from A to Z. Learn the language of personal branding in this concise ..."

"Kred for Brands allows brand managers and strategists to identify, prioritize, and engage their most valuable influencers"

""The first thing an employer is going to do is Google you," Alexandra Levit, generational speaker and author of Blind Spots: 10 Business Myths You Can't Afford to Believe on Your New Path to Success tells Mashable. "The worst thing is to have something negative pop up. In the absence of anything negative, having nothing come up really doesn't say much about your level of seriousness in terms of being out there and being professional."" In the digital era, sharing your story is easier than ever. Your job is to consistently build your credibility and visibility online. Being active in crafting your personal brand ensures you're getting the right ideas across to the companies and brands you want to work for.

"Second, and more importantly, Google Plus generates much more brand engagement than you think. Recently we studied more than 3 million user interactions with more than 2,500 brand posts on seven social networks. The result? Brands' Google Plus posts generated nearly as much engagement per follower as their Facebook posts - and almost twice as much engagement per follower as their Twitter posts. "

"If your LinkedIn headline is like most, it's actually doing your personal brand more harm than good. Here are 4 ways your LinkedIn headline can destroy your perceived value:"

"Whether you're an individual or a brand, it's important to adjust your content around the changing seasons and fickle trends. A good way to monitor the effectiveness of your pins and reach is by investing time in Pinterest analytics tools. To help, we've gathered six services that measure a wide range of Pinterest engagement metrics. How do you determine your Pinterest influence, either for your personal or branded account?"

"Truth is that they're not the sole culprit. Consumerism as a whole is evolving and many businesses are not upgrading or updating value propositions, processes or products. Beyond Millennials, Centennials or any age demographic for that matter, the consumer every brand needs to pay attention to the group I call "Generation-C." This ever-growing group of connected consumers interacts with brands differently and has a rising expectation for on-demand assistance. As Google puts it, these highly-connected, mobile-first consumers are giving rise to "the age of assistance.""

"the key reasons include: 1. branding and affiliation with elite institutions and professors, 2. well established courses with rich support on resources and assessment (grading/peer assessment), 3. granting of certificates of achievement or statements of attainment (in recognition), 4. degrees of difficulties - xMOOCs are much easier compared to cMOOCs, 5. perceptions of learners - xMOOCs are based on 1,2,3 above, and 4 - learners - cMOOCs would have to curate resources and create blog posts/join forums, 6. pedagogy, 7. assessment."

In front of the jury as in reality, the bottom line is that you only get one shot. Your partners, investors and prospects have to be convinced that your idea will solve their problems. I believe a good presentation is the key to success, so here are some guidelines I give in my sessions:

Every entity must learn to curate their Social Identity. Social Identity is how the world perceives an entity. In the past that audience might have been limited or filtered to a select few. No more, social media is the great equalizer and spreads the word fast. Some might call this your brand. Regardless of the naming, data is being collected and directed for use about you. You are being watched and talked about, so what can you do about it? There are six elements of a person, group or government's Social Identity:

Search over 550 popular social networks, over 150 domain names, and the entire USPTO Trademark Database to instantly secure your brand on the internet.

The dashboard is a highly useful service for marketers to get an idea of their most popular posts and to aggregate performance data over a period of time. It lessens their reliance on third party companies, who often charge for their analytics tools. But is it useful for users, beyond a quick navel gaze? The jury's still out.

"Memes are great for relevancy IF you have an obvious tie to the meme OR you're an online pundit whose writing/content basically lives off of commenting about news and other people's ideas. Otherwise they have little brand value."