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"People relate to social media in different ways and this post outlines the top 10 categories of personality styles of social media users. Understanding this will certainly make your job easier as you start to uncover the best ways to reach people by understanding their social personality."

When asked "What is the one website, social network, or app that you could not live without?" Facebook was the clear winner at 24 percent for students of all ages. Google came in at a distant second with 7 percent, and Twitter was in third place with 3 percent. But perhaps the most interesting finding was that high schoolers were twice as likely as college students, and 6x more likely than graduate students, to say they couldn't live without Twitter.

""You may not be aware, but this can actually have a massive effect on the performance of the [student] cohort," he said. "If the wrong students set up [the most popular] group, and that's the one everyone goes on, the amount of control they have…is massive." He continued: "If the group is set up by students so that only they can post and nobody else, they can censor discussions."

"More than another literature or creative writing course, these students needed a guide to the twisted subterranean landscape beneath their plugged-in social lives. Texting seemed like the logical place to drop our first pin. Even though it hasn't yet seduced researchers the way Facebook has, texting incites profound cultural unrest. Literally. Recent studies have found that many participants reacted like addicts when separated from their cellphones, while other studies have found that the "sleeping disorders" some high schoolers experience result from cuddling up with text messages all night."

""These devices have become such an entrenched part of our lives that who can really accurately gauge their own media use?" said Hoffman, associate professor of communication. "Scholars have surveyed people about how and why they use media, but that use is very fluid. It's so interspersed with other daily activities that most people would find it difficult to say exactly how many minutes they spend on particular kinds of websites.""