"I see social proof as integral to producing the most legitimate content of whatever medium today. We now have the ability to obtain social proof at every stage of the creative and publishing processes; we must therefore integrate social proof into those stages (and be more critical of any content that ignores it)."
"Recently I asked a student in my Digital Culture class what she hoped to get out of it. Other students have said they hope to get more proficient at blogging or becoming more informed about digital issues. But she surprised me. In fact, she seemed to push back a bit. Why should I learn yet another thing to do online when I already waste enough time there?"