"The Twitter ecosystem values learning about new content," the study notes -- so new info, it seems, is new info, regardless of who provides it.
And sharing your own work conveys excitement about that work -- which means that self-promotion, rather than being a Twitter turn-off, can actually be an added value.
Excellent article about the research from several researchers about Tweets that are compelling and those that are turn-offs. This and the original research are both great reads. I thought it funny that people particularly hate foursquare check ins mentioned through Twitter, so unlink that account or lose followers!
"One piece of advice: Nix the "sandwich tweets." People do not care what you are eating for lunch. (Specifically: "Sorry, but I don't care what people are eating," "too much personal info," "He moans about this ALL THE TIME. Seriously.") Twitter, as a communications platform, has evolved beyond nascent Twttr's charmingly mundane updates ("cleaning my apartment"; "hungry") and into something more crowd-conscious and curatorial. Though Twitter won't necessarily replace traditional news, it increasingly functions as a real-time newswire, disseminating and amplifying information gathered from the world and the web.
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