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I told him what I thought of Twitter as a micro-blogging service: it’s a collection of emotional grunts. But it’s wonderful nonetheless. And enough people are hooked on it that Twitter has reached critical mass. If something big is going on in the world, you can get information about it from Twitter. Twitter also gathers other information, like people’s experiences with products and services as they interact with them. A couple of months ago, for example, I was stuck in the airport and received extremely poor service from Lufthansa. I twittered my displeasure, which made me feel better - at least I was doing something besides wait in an endless line. I’ve also Twittered complaints about the W Hotel (no Internet, cold room) and Comcast (the usual Internet gripes).

Twitter is a collection of remarks

Microsharing reduces the emotional and intellectual distance between people and helps them become more engaged, connected, effective and collaborative

As increasingly larger communities engage, rich streams of information generated become resources in their own right. Data can be queried, followed, stored, researched and referenced to provide critical insight, knowledge and tracking of market opinion. The resulting datasets enable early discovery of latent problems, innovation capture, real time tracking of product awareness, breaking news, ad campaign effectiveness and dozens of other business applications not yet widely understood.

he follows so many people because he thinks of Twitter as the new phone company

Brands have to be more than just faceless organizations online. They need to offer value added content about their brand/industry/sector.

Each brand can represent more than its product or service. It represents a whole industry and related content attached to that industry.