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Typically, when you schedule something - at least something happening in the immediate future - you don't spell out the date and time, but rather say something along the lines of "let's have lunch on Friday at noon." And that's where Task.fm looks to differentiate itself in the crowded market for reminder services. The service takes a Twitter-like approach to getting reminder data from you, with a 140-character limited form that wants you to input the answer to "remind me about …" Input things like "Mashable event Thursday at 6pm," "flight tomorrow at 8am," or "basketball next Monday at 7pm," and Task.fm figures out the date and adds it to your reminder lists.