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Organizations that want benefits from social network tools will need to make some selective, deliberate and thoughtful choices that are different from the most highly restrictive "need to know" policies. For some more high-level thoughts on the relationship between social network and the org chart, see some high level thoughts on that topic, see: http://www.alevin.com/?p=1280

"What are you going to get done with just a standalone Twitter? You're going to have a lot of conversations around something -- have conversations about content, collaboration, and people," says Ross Mayfield, CEO of Socialtext. "That's why I think something that is a conversational tool like this really benefits from a direct tie-in to the way you're otherwise working."

Are we about to see a flood of Twitter clones for business? Read this blog post by Rafe Needleman on Webware.

Enterprise Social

We've delivered social messaging in a way that delivers an integrated value proposition, which will take us into different use cases than just having a room where people can have conversations," Socialtext founder Ross Mayfield said in an interview.

Presentation from Dejin Zhao and Mary Beth Rosson, Workshop on Social Networking in Organizations CSCW 2008, San Diego, CA, USA

guide to twitter

While offering only 3 concrete pointers for collaboration, the article does paint a positive future for twitter.

Tweet Digest from all kinds of Executives on Twitter

Ok, so what is Twitter and why should you care?  First, let's start with what it isn't.  Twitter is *not* about micro-blogging.  Yes, it is described this way - yes even by it's founders.  But they have also admittedly publicly that much of the innovation on Twitter has happened in the user base - the convention for retweets (RT), for example, came from the user base.  For those of you who are new, RT is just a way to a convention for sharing a message from someone you follow to your own followers.  It's sort of citation plus recommendation plus message all wrapped in a little two letter acronym.