This article is about effective copywriting. It beaks down the process into 10 simple guidelines that you should always follow when writing copy. 1. Exploit your products benefits. 2. Exploit your competitions weakness. 3. Know your audience. 4. Communicate: Whats in it for me? 5. Focus on "you" not "we." 6. Understand your medium. 7. Avoid too much information. 8. Include a call to action. 9. C.Y.A. (cover you a**) 10. Proofread.

This page goes into detail about designing for your audience. This articles focus is on marketing yourself but the principles could be applied to anything. It goes into a little more detail then the book does, it lists each step for designing for your target audience then follows with a short explanation.

Here is another article about contrast in web design from WDL. This article is much like the first I shared as it uses various webpages as examples to illustrate the various types of contrast.

Here is an article from Vectortuts. It uses a comic strip to teach about the various types of contrast. Its unique way of displaying information makes it easy to follow and understand.

Here is an article from the Webdesigners Depot. It explains various types of contrast (color, shape, size, etc.) and gives real life examples from various webpages across the internet.

Here is an article from the Webdesigners Depot. It explains various types of contrast (color, shape, size, etc.) and gives real life examples from various webpages across the internet.