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Sports and Reality Shows Account for Half of Social TV Chatter - 0 views

www.marketingcharts.com/...alf-of-social-tv-chatter-25809 sports reality shows socialTV social TV chatter television TV
shared by Carri Bugbee on 10 Feb 13 - No Cached
  • sports (31%) and reality (17%) are the primary genres generating social TV buzz, combining to account for about half of social TV conversations between January 1 and November 30 2012.
  • The CTAM study also finds that viewers are more likely to talk about shows the next day or after (83%) or right after the show (75%). (The study was not limited to social media conversations.)
  • NBC was easily the most engaging network of the year, with the Olympics a big reason why.
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  • With an average of 80,000 social interactions per episode (and more than 250 telecasts per year), “SpongeBob SquarePants” was the program with the most social activity. But, the average “X Factor” episode generated more than 615,000 social interactions. (This list excludes sports and special events and includes data sources from the day of the telecast only.)
  • Second Annual Year End Stats Report
  • Carri Bugbee on 10 Feb 13
     
    Sports and Reality Shows Account for Half of Social TV Chatter
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MediaPost Publications Social Media Chatter Ups Live TV Stats 03/22/2012 - 0 views

www.mediapost.com/...chatter-ups-live-tv-stats.html socialTV tv viewing social media
shared by Carri Bugbee on 22 Mar 12 - No Cached
  • A majority (58%) of heavy engagers -- i.e., consumers who share related thoughts via social networks at least 10 times a week -- report watching more live TV, according to an iModerate Research Technologies study.
  • Among some 150 males and females who engage in what Rossow calls “social TV” at least once a week, the emerging behavior has also made these viewers into more active consumers and influencers.
  • An increasing number of viewers also "love the social interaction and frequently add shows to their viewing lineup due to social chatter,” Rossow notes. “That adds up to more time spent on social networks and more hours watching television.”
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  • What sort of consumers are participating in social TV? iModerate found three specific types, which it groups as “The Spots Nut,” “The Extrovert” and “The Girlfriend.”
  • Carri Bugbee on 22 Mar 12
     
    new research shows that social media can significantly increase consumers' TV time. 
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How social TV buzz really does move the ratings needle - 0 views

www.lostremote.com/...l-tv-buzz-moves-ratings-needle
shared by Carri Bugbee on 20 Sep 12 - No Cached
  • linear TV is not an even playing field. So it’s dangerous to conclude that a particularly buzzy TV show bombed in the ratings, and by extension, social media doesn’t influence viewership. Social TV’s influence complements TV but does not exceed it. If a show is buried on the schedule, it will likely fail regardless of the social TV ratings.
  • “TV binge-watching is a pandemic,” explains Slate. None of this viewing is considered — not to mention any DVR’d shows after 3 days — and viewers who discover shows via social media are often more inclined than the general population to watch in an unmeasured way
  • if you’re not investing in social, that silence doesn’t ensure you’ll stay at a ratings par, but that you’ll face an inevitable decline. If you’re not part of the conversation, if you’re absent from the social platforms where millions of TV viewers discover content — across all age groups on Facebook — then your mass media brands become less “mass” over time.
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  • In the end, we know that social TV buzz really does move the ratings needle, and by extension, it helps predict the success of a TV show. But we don’t know how much. It varies by show, by network, by circumstance. While it’s dangerous to assert that social media gets all the credit for a show’s success, it’s even more dangerous to claim that social media makes no mainstream ratings impact.
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Social TV tool Canvs scores content for social emotional reactions | Marketing Dive - 0 views

www.marketingdive.com/...418171
shared by Carri Bugbee on 28 Apr 16 - No Cached
  • Carri Bugbee on 28 Apr 16
     
    "Canvs is offering more than just typical social measurement such as like, follower and sentiment metrics. As its Turner partnership indicates, its partners get a constant feedback loop on how social media is reacting to content that can then inform new content creation designed specifically to get social engagement."
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Social media driving repeat views but fails to draw new audiences | Rapid TV News - 0 views

www.rapidtvnews.com/...ils-to-draw-new-audiences.html social TV socialTV social media views
shared by Carri Bugbee on 15 Jul 13 - No Cached
  • The Talking Social TV study revealed that infrequent viewers are mainly influenced by off-line word-of-mouth, which can be five to ten times as effective as social media in reaching these potential viewers. Conversely, TV show promos were found potentially to be a distraction for regular viewers, repeaters in the nomenclature.
  • Fundamentally the CRE believed that demographics play a more important role than programme genre in explaining the role of social media on TV viewing. By genre, social media was found to play a stronger role for genres such as reality, sports and talk shows.
  • The survey also showed that for repeaters, the first encounters with offline word-of-mouth, or a one-to-one electronic communication such as an email or text, or a social-media communication, are related to higher viewing, while subsequent communications can have diminishing returns
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Experts: Social Data Is Key to Measuring Television Success - 0 views

sproutsocial.com/...social-media-tv-metrics socialTV social TV television TV Twitter measuring social data analytics advertising
shared by Carri Bugbee on 27 Nov 13 - No Cached
  • Seevibes created its own “Seevibes Score” — a composite score that consolidates data on market share, social impressions, loyalty levels, engagement rate, frequency, and level of response — to gauge how a show is performing socially. “The level of audience engagement with TV via social networks with television has surged by 500% year-after-year. This can make it difficult to compare broadcast numbers over time,” explains Maisonnave
  • “These social data points are giving us a new barometer for success or failure when we’re talking about engaging TV audiences,” says Youngling. “Content, both programmatic and advertorial, is now subject to an entirely new set of consumer-driven metrics. We talked about must-see TV back in the Seinfeld days, and now it’s evolving into the idea of must-comment TV.”
  • “Twitter didn’t have to train or persuade people to change their behavior,” says Bugbee of the network’s television chatter. “It just had to capitalize on what people were already doing. I think that’s why Twitter’s so powerful: it’s easy, it’s obvious, and it’s open.”
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  • “There are calls to action in all sorts of programming that are encouraging people to get involved and continue the dialog with that programming,” says Youngling. “For brands, the data is really showing that it’s incredibly impactful and meaningful. When you give audiences the opportunity to interact, they will.”
  • “If shows don’t get good ratings they don’t stay on the air,” says Bugbee. “You see television encouraging social activity with hashtags on shows. Ostensibly, if I’m not watching Dancing with the Stars and I see a lot of posts from my friends who are talking about it, maybe I should tune in.”
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Viacom Looks to Set Social Media Guarantees | Media - Advertising Age - 0 views

adage.com/...292571
shared by Carri Bugbee on 15 Apr 14 - No Cached
  • Viacom is taking steps toward offering advertisers guarantees for the social media impact it can give them.
  • The resulting measurement platform -- dubbed Echograph -- will bring a level of accountability to social media that has yet to be seen from TV networks, Mr. Lucas said. It will let Viacom give clients data on reach, influencers, engagement, age and gender breakdowns and hashtag popularity, among others.
  • clients can make use of Viacom Echo Social Media Network, which tailors Velocity-created campaigns for social media.
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  • A hypothetical buy under the new program could instead involve a marketer commissioning custom social-ready content -- video, gifs, images -- from Viacom Velocity, to be distributed through the company's various social accounts and its partnerships with players like Twitter and Tumblr.
  • Echograph will be exclusive to Viacom through October, but Mass Relevance Chief Strategy Officer Jesse Redniss said they may look to partner with other TV networks and companies to provide this data in the future.
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Social Media - 'Social TV' Boosts Live TV Viewing : MarketingProfs Article - 1 views

www.marketingprofs.com/...cial-tv-boosts-live-tv-viewing socialTV TV tv viewing television
shared by Carri Bugbee on 28 Mar 12 - No Cached
  • 29% of social TV viewers engage in social TV primarily "to advise my network of friends and let them know what's good and bad." Women are more likely than men to share such opinions (36% vs. 21%).23% of social TV viewers engage in social TV primarily "to be connected with others who have similar television program likes and dislikes."
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The Trendrr Blog » Blog Archive » New Facebook Data Strengthens Tools For Mea... - 0 views

blog.trendrr.com/...asuring-second-screen-activity social TV television socialTV facebook TV analytics trendrr
shared by Carri Bugbee on 26 Jul 13 - No Cached
  • Facebook has given Trendrr preliminary access to previously unanalyzed Facebook user engagement data on chatter relating to television content.
  • Our analysis reveals that there is a large amount of TV-related social activity on Facebook — in numbers approximately 5 times as large as that of all other social networks combined as measured by Trendrr.
  • Trendrr’s analysis of second-screen Facebook activity during one week in May** found that the volume of Facebook user engagement relating to television programming was 5 times as large as all other social networks combined. Activity related to broadcast television was 7 times as large, while activity linked to cable-television programming was 4.5 times as large as all other social networks combined. Second-screen activity levels on Facebook were particularly high among viewers of dramas and comedies.
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  • Live events during airtime, such as sporting events, also showed dramatically higher levels of activity over other social networks — something that may be surprising for some marketers who view Facebook as a platform mostly for extended conversation.
  • Trendrr and Facebook are working on a public case study of TV-related Facebook activity as part of an effort to illustrate the full breadth of engagement on Facebook’s platforms. Ultimately, Trendrr hopes to begin incorporating this Facebook data into its Social TV Rankings charts.*
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Social Media Is No Fad, Cautions Bowditch | TVNewsCheck.com - 1 views

www.tvnewscheck.com/...ia-is-no-fad-cautions-bowditch broadcasting TV news NAB
shared by Carri Bugbee on 13 Apr 14 - No Cached
  • “There is no way a journalist can be successful without social media,” he said. “Journalists now have to understand that broadcast is not always the primary delivery medium.”
  • social media is a growing part of the media landscape, including the fact that there are 1.3 billion Facebook users and 646 million Twitter users.
  • Bowditch added that stations will make a serious mistake if they try to integrate advertising into their social media reach. “How do you monetize social media?” he asked, rhetorically. “You don’t. As soon as you advertise … they turn it off and go to the next one.”
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  • tations must recalibrate the way they think about how they put stories together, Bowditch said. Rather than focusing on creating a news story to fit a certain timeslot in a newscast rundown, they must shift to a “story-centric” model of news production and take advantage of their websites and social media posts where time is not a limiting factor, he said.
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The Social-TV Connection That's Redefining Content Partnerships Online | ClickZ - 0 views

www.clickz.com/...ng-content-partnerships-online socialTV social tv television TV Twitter
shared by Carri Bugbee on 26 Apr 14 - No Cached
  • This strategy is sure to appeal to Millennials, a key audience for TV networks and social sites alike, but its logic runs deeper than chasing a behavioral trend. Blending TV with social media is like converting a stage play into improv. When content producers take direction from the audience, the results are dynamic and customized.
  • This phenomenon has particular import for the producers of content that has a long lead time and only airs once a week. In order to sustain its relevance, producers must ensure it appears current. That means supplementing TV shows with fresher, more frequent material that lives online, and inviting viewers to take part in its distribution.
  • Similarly, BuzzFeed introduced a program earlier this month called Social Tune In that aims to bridge the gap between online content and the TV screen. In collaboration with AMC Networks' comedy channel IFC, BuzzFeed has created BuzzFeed Blocks that are airing on Saturday nights.
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Twitter and Facebook face increasing social TV competition | TVBEurope - 0 views

www.tvbeurope.com/creasing-social-tv-competition socialTV social tv tumblr television TV
shared by Carri Bugbee on 26 Jun 14 - No Cached
  • Yahoo’s multimedia blogging platform Tumblr is already co-operating with Viacom to offer advertising opportunities around top Viacom TV programming, such as the MTV Movie Awards. It also recently commissioned research into its social TV engagement, positioning it as a direct competitor to Twitter.
  • The Voice USA runs its social TV engagement across multiple other social networks and mobile apps, including Google+, Keek, Pinterest, Snapchat, Tumblr and YouTube, plus Facebook’s Instagram and Twitter’s Vine.
  • Twitter, Facebook, WeChat and Sony have all launched rival World Cup social TV services.
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Report: Advertisers Wise to Tune into Social TV | Response Magazine - 0 views

www.responsemagazine.com/...isers-wise-tune-social-tv-5158 socialTV social TV television response DRTV
shared by Carri Bugbee on 27 Mar 13 - No Cached
  • “TV and video content providers such as cable companies have a great opportunity to target heavy users with social TV in order to reduce potential churn,” said Michael Gartenberg, research director at Gartner. “The time to take advantage of this opportunity is right now as social TV services have not yet been dominated by a single solution and the market is far from saturated.”
  • Connected TV will open up access to a much wider range of content via the Internet, opening the possibility of worldwide video sharing.
  • ideo influences consumers the most when considering a purchase – up more than 20 percent – banner and search advertising continue to decline. Less than 50 percent now find paid search influential when making a decision, down from about 60 percent during the past three years.
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Infographic: Scripted gaining ground on Events in social TV commentary | MIPBlog - 0 views

blog.mipworld.com/...events-in-social-tv-commentary
shared by Carri Bugbee on 15 Apr 12 - No Cached
  • Carri Bugbee on 15 Apr 12
     
    March 27, 2012 Infographic: Scripted gaining ground on Events in social TV commentary Whilst big events still dominate social media comments in the US, shows like The Walking Dead are gaining ground, re. Bluefin Labs By James MIPBlog
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MediaPost Publications At The ANA: Social TV Is 'New Media' 02/17/2012 - 0 views

www.mediapost.com/...na-social-tv-is-new-media.html socialTV TV social new media media television social TV
shared by Carri Bugbee on 15 Apr 12 - No Cached
  • Carri Bugbee on 15 Apr 12
     
    Certainly, the Super Bowl reflected brand interest in turning TV into a mosaic of simultaneous marketing events on different screens designed to engage consumers with brands and with each other. Coca-Cola's polar bears were in the beverage giant's TV spots, but they were simultaneously online during the game, commenting on the game and, in a meta-commentary, on their own ad. Tom Cunniff, VP and director of interactive communications at Combe Incorporated, asked if such multi-screen programs risk splitting people's attention across devices. McHugh agreed that the risk exists, but said that, if the central idea is engaging, it only deepens engagement and attention. "We have seen it; consumers are already fragmenting their attention. What social TV does is to bring the experience to life so we can capture consumer attention more." She argued that if the story is good and engaging, it will involve consumers, no matter how many screens are telling it.
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How social media users multitask while watching TV - 0 views

www.lostremote.com/...act-the-entertainment-industry
shared by Carri Bugbee on 02 Apr 12 - No Cached
  • study by TVGuide found that 27% say they watch more live TV to avoid spoilers via social media.
  • 3 out of 10 people decided to watch a TV show because of something they read or saw on a social networking site. (TVGuide’s study, which didn’t limit respondents to social media users, found that 17% said they started watching a TV show because of a social impression.)
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The Future of Broadcast Media is Social - Brian Solis - 0 views

www.briansolis.com/...e-of-broadcast-media-is-social socialTV broadcast television social TV networks golden triangle
shared by Carri Bugbee on 06 Jun 12 - No Cached
  • The Golden Triangle will one day soon engender a shared experience across the three screens, but for the meantime, a resurgence of crowd-powered demand for relevance and personalization is leading a groundswell of change and evolution within each medium.
  • The result of the social effect and the integrated social hooks inherent in today’s online networks will only inspire a genre of connectivity and interaction as programming will eventually feature creative triggers that engender desired responses and action. The same is true for any event, whether it’s on air, live, or on the big screen.
  • The water cooler or social effect is only one part of defining a more meaningful experience over time. It is culturally significant as it connects people around common interests in real-time all over the web using events as our participation hub and as our magnet for convergence.
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Facebook opens up its social TV data for the first time in partnership with UK analytic... - 0 views

thenextweb.com/...hip-second-sync-analytics-firm
shared by Carri Bugbee on 31 Jan 14 - No Cached
  • Facebook today announced a partnership with UK-based social TV analytics company SecondSync.
  • The partnership is a big deal because it means Facebook’s social TV data will be made available outside the company for the first time. In two weeks, SecondSync plans to share initial results in a white paper titled “Watching with Friends” with a full analysis of how people are using Facebook to engage with TV.
  • Carri Bugbee on 31 Jan 14
     
    The partnership is a big deal because it means Facebook's social TV data will be made available outside the company for the first time.
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Video, TV and social: Meet the 5 startups that just graduated Turner Media's latest acc... - 2 views

thenextweb.com/...ond-accelerator-demo-day-in-sf social TV video social socialTV television tv startups turner media
shared by Carri Bugbee on 16 Sep 13 - No Cached
  • Tomorrowish’s claim to fame is saying that it has the only social media DVR. The company takes the US East Coast conversation during prime time, curates it, saves it, and then brings it together with the West Coast airings.
  • For brands, Tomorrowish will give them more engagement with viewers on social media, sponsored content, and celebrity conversations. Diving into the Social TV, it will work across all platforms so that viewers can interact with shows on mobile devices, TV, or computers. There’s also a mobile API that developers can tap into.
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