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Carri Bugbee

7 in 10 Connected TV Viewers Act On, Interact With Ads - 0 views

www.marketingcharts.com/...act-on-interact-with-ads-23041

socialTV ads television advertising

shared by Carri Bugbee on 11 Feb 13 - No Cached
  • 71% of connected TV users report having taken an action as a result of the ad (e.g., by clicking on the ad to learn more), and 19% say they have purchased the product mentioned in the ad, according to [pdf] an August 2012 report from YuMe. Of 7 possible actions identified, the most common was visiting the website mentioned in the ad, by 30% of viewers.
  • Other actions taken by these viewers included: looking for information about the product (26%); looking for a product to purchase in a store or online (also 26%); liking or following a brand or product (25%); considering purchasing the product mentioned in the ad (also at 25%); selecting or clicking on the ad to learn more (23%); sharing information about the product or brand with others (21%); and telling someone else about the information in the ad (also 21%).
Carri Bugbee

1 in 5 Second-Screeners Shop for Products Seen in TV Ads - 0 views

www.marketingcharts.com/...-products-seen-in-tv-ads-28575

television social TV second creen 2nd screens advertising ads shopping shoppers

shared by Carri Bugbee on 11 Apr 13 - No Cached
  • Among the most common is shopping for a product seen in an ad, by 19.4% of TV watchers who engage in second-screen activities.
  • That’s behind only learning about an actor/actress (29.8%) and learning about the show/movie (23.1%). The researchers note that shopping for products is most prevalent among laptop users and consumers in the 35-49 age group, and that “converting viewers into impulse shoppers has big potential impact for advertisers.”
  • Not too far behind the top tier of activities is discussing a show on a social networking site, cited by 14.8% of respondents. That’s a figure worth watching closely – as social TV has the potential to increase engagement. A just-released neuroscience study from MEC and Channel Seven in Australia discovered that interacting with social media while watching TV drove a 9% increase in program engagement among study participants, and that second-screen interaction aided recall of specific elements of the broadcast.
Carri Bugbee

Intel Media opens offices in LA, New York in TV push - Yahoo! Finance - 0 views

finance.yahoo.com/...pens-offices-la-192232928.html

socialTV social TV television TV intel media

shared by Carri Bugbee on 23 Aug 13 - No Cached
  • While Intel has not said how much it plans to charge for its TV service, Intel Media head Erik Huggers has billed it as a premium product, with small bundles of channels and an attractive user interface rather than as a cut-rate option for consumers hoping to save money by canceling their cable subscriptions.
  • Carri Bugbee on 23 Aug 13
     
    billed it as a premium product, with small bundles of channels and an attractive user interface
Carri Bugbee

Twitter Acquires Trendrr in Quest to Own Real-Time Conversation - Digits - WSJ - 0 views

blogs.wsj.com/...-to-own-real-time-conversation

socialTV Twitter television social TV social TV analytics Trendrr

shared by Carri Bugbee on 29 Aug 13 - No Cached
  • Trendrr calls itself a real-time company that processes and tries to make sense out of the data surrounding television, media and brands. Trendrr’s products — Curatorr and Trendrr.TV
  • Having sat at this intersection of TV and social media for years, we’ve analyzed data from lots of platforms. What makes Twitter uniquely compelling among these platforms is its connection to the live moment — people sharing what’s happening, when it’s happening, to the world. We think we can help amplify even stronger the power of that connection to the moment inside of Twitter.
  • Twitter in May rolled out new products that let advertisers target people on Twitter who had just seen their ads on TV. The update was born out of Twitter’s acquisition of Bluefin Labs, another social TV tracker. The move wasn’t so much a boon for media companies as much as a display of how Twitter can work on a second screen alongside TV.
Carri Bugbee

YouTube superstars: the generation taking on TV - and winning | Tech | The Guardian - 0 views

www.theguardian.com/...rstars-new-generation-bloggers

youtube superstars generation social TV

shared by Carri Bugbee on 15 Apr 14 - No Cached
  • There is growing consensus that traditional media, particularly TV, need to learn lessons from this. "YouTube is beginning to behave like a market leader," noted Elisabeth Murdoch in her 2012 MacTaggart lecture. "Believe at your own risk that their platform is based on homemade videos of cats in washing machines… Brands and talent are using YouTube to create direct-to-consumer relationships. Michelle Phan is the world's most popular make-up expert with over 600 million views. Yes – that's equivalent to a global Olympic audience generated by a 22-year-old putting on Lady Gaga makeup."
  • I'm a professional. If you expect me to jump at the opportunity to do something for free, like you're doing me a solid? No." Perhaps the scariest part of that comment for the old media is that these twenty-somethings know Jamie Oliver best for his supermarket advertising.
  • Cable television offers hundreds of channels, while YouTube gives us potentially millions from a global pool. The second is that technology now provides more versatility for watching content from the internet. For copying the tips from a make-up video, you might choose to use a smartphone in the bathroom; you can watch vlogs in bed on a tablet; for longer, more stylised productions, you've still got the big screen.
  • ...6 more annotations...
  • "If TV is a monologue then YouTube is a conversation," says Benjamin Cook. "The communal side of TV has been outdated for 10 years. Something like Doctor Who, The X Factor or the Olympics will suddenly get everyone crowded round the TV again, but in general TV just feels more distant to me. I will sit in bed and watch Charlie McDonnell's latest vlog and you feel far closer – like you're watching a friend."
  • at the end of 2010 when the site introduced TrueView, a system that allowed users to skip almost two-thirds of its adverts easily; the innovation being that Google could now charge much more for the ones people did watch to the end
  • "One thing that's completely different is that a lot of creators involve their audience in the creative process," says Sara Mormino, director of YouTube content operations in Europe. "So they ask the audience questions, they ask them to comment and they are also able to look at the stats of exactly who is watching.
  • Feedback is immediate and unfailingly honest, and they tailor their performances every time they post a video. Such an environment has given rise to rabid fandom.
  • When you speak to the YouTubers, it's hard not to think that old-style broadcasters should be concerned by the lack of interest in and sometimes disdain for their product. What this generation (and their audience) loves about the platform is that they grew up with it; it feels like it belongs to them. They make the videos, unmediated by grown-ups, and put them out into the world where they are judged by their peer group.
  • n January 2012, Elisabeth Murdoch's production company, Shine, bought ChannelFlip, a media agency that represents some popular YouTubers, and is expanding rapidly
Carri Bugbee

Twitter's Nascar TV Ad Schools Advertisers on New Product | Digital - Advertising Age - 0 views

adage.com/...235294

socialTV Twitter Nascar hashtag brand page

shared by Carri Bugbee on 01 Jul 12 - No Cached
  • ut Nascar's new page has a key new feature, which is the ability to pull in tweets related to a live event from a variety of sources. In the case of Nascar, tweets about Pocono 400 were being pulled in from drivers like Jeff Gordon as well as sports writers, and the curation was executed through an algorithm that searched for relevant content with the assistance of human editors, according to a Twitter blog post. It's further evidence of Twitter's desire to be the platform advertisers turn to when they're looking to execute promotions around major live events such as the Super Bowl or the Oscars. Last month, they announced a partnership with ESPN to create branded campaigns around tentpole sports events.
  • #Nascar page is the first of its kind and has a slightly different layout than the brand pages Twitter unveiled in December, which feature customizable header images and enable brands to keep a particular tweet -- often a photo or video that can auto-expand -- at the top,
  • Carri Bugbee on 01 Jul 12
     
    But Nascar's new page has a key new feature, which is the ability to pull in tweets related to a live event from a variety of sources. In the case of Nascar, tweets about Pocono 400 were being pulled in from drivers like Jeff Gordon as well as sports writers, and the curation was executed through an algorithm that searched for relevant content with the assistance of human editors,
Carri Bugbee

thinkbox - Press Office - 0 views

www.thinkbox.tv/nds-get-closer-to-conversation

socialTV social TV Twitter television TV

shared by Carri Bugbee on 15 Apr 14 - No Cached
  • Carri Bugbee on 15 Apr 14
     
    How advertisers can plan for TV and Twitter There are three levels of integration between TV and Twitter activity depending on a brand's market and aims:  Integration: where a TV campaign is planned and executed with specific Twitter content and activity built in and around it from the outset Anticipation: being more thoughtful of how Twitter and TV will work together in a brand strategy.  Brands need to plan ahead for TV moments and prepare content to take advantage of it.  They need to include hashtags on their TV ads but have a clear purpose to them - e.g. driving people to a Promoted Trend to find out more information about a product and move consumers along the purchase journey Association: at the simplest level, if a brand is not advertising on TV, it can still be associated with it as its customers will be watching TV and there is an opportunity to contribute
Carri Bugbee

18% Of TV Viewers Recall Seeing A Twitter Hashtag During A Show [STUDY] - AllTwitter - 0 views

www.mediabistro.com/...social-tv-study_b21423

socialTV hashtag Twitter

shared by Carri Bugbee on 20 Apr 12 - No Cached
  • 64 percent of US consumers recall seeing some sort of social media symbols – like a Twitter hashtag or a Facebook “like” – while watching TV. And half of these viewers went ahead and interacted with social media after seeing it on the tube.
  • 42 percent remember a “Like” button, 28 percent remember a QR code and 18 percent remember a Twitter hashtag.
  • When asked why they chose to interact with social media after (or even during, as is the case with those of us who can’t leave our laptops powered off while on the couch) a show, the majority (43 percent) said they wanted to get more information about the show or a related product or service.
  • ...1 more annotation...
  • But TV-watchers are also on the lookout for deals: 32 percent said they were interested in getting access to coupons or promotional codes, and 31 percent wanted to enter a contest or sweepstakes.
Carri Bugbee

Discovery Communications Discovers the Meaning of Like - Brian Solis - 0 views

www.briansolis.com/...-discovers-the-meaning-of-like

shared by Carri Bugbee on 04 Jun 12 - No Cached
  • We use social media primarily for four purposes: 1) engaging with fans and encouraging that two-way conversation; 2) driving tune-in to our programming; 3) driving traffic to our owned-and-operated fansites; and 4) gathering insights about fan preferences and reactions that we can share internally with our network marketing, communications and production partners.
Carri Bugbee

Tumblr Went Toe-to-Toe With Twitter During VMAs, per Data Firm | Adweek - 0 views

www.adweek.com/...toe-twitter-during-vmas-152043

tumblr socialTV television TV social Twitter data VMAs

shared by Carri Bugbee on 02 Sep 13 - No Cached
  • Tumblr stat is likely music to the ears of Yahoo CEO Marissa Mayer—who paid $1.1 billion for the social site to help her 19-year-old Internet company "get young." An emerging industry narrative involves teens and twentysomethings migrating in droves from Facebook to Tumblr
  • Twitter disputed Union Metrics' numbers, claiming to have had 3 million users who tweeted about the VMAs on Sunday
Carri Bugbee

Pay-TV Operators Gear Up for Internet TV Invasion - 0 views

www.brandchannel.com/...ternet-TV-Services-071713.aspx

television socialTV social TV TV

shared by Carri Bugbee on 18 Jul 13 - No Cached
  • Apple TV is reportedly developing ad-skipping technology so owners of a set-top box can watch shows commercial-free. The propsed deal with cable companies would reimburse programmers for skipped ads.
  • Google is really just hoping to beat Apple to the punch, despite the fact that the company already has its Apple TV streaming product on the market, according to The New York Times "Apple’s thinking… is that any next-generation television service must be set up in partnership with existing distributors, in part for quality assurance reasons. A future Apple service could include a user-friendly interface layered on top of Time Warner Cable or Cablevision’s channel lineup."
  • Adoption from the major networks is "very unlikely to support any service with their linear feed that allows for commercial messages to be skipped even if they get some form of compensation," Rino Scanzoni, chief investment officer for WPP's GroupM, told AdAge. "This is not a viable economic model and subscribers to the system would not pay an adequate premium to compensate for it." 
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  • However, Forbes points out the longer-term effect. “Cable companies get paid for the ads that consumers are no longer watching. Since ad rates are determined by eyeball counts, those rates will decline as more viewers opted-out, so cable companies will need to figure out new ways to make money.” 
  • Carri Bugbee on 18 Jul 13
     
    Intel
Carri Bugbee

Inside the Asylum, One of the Most Successful Low-Budget Movie Studios - 0 views

www.psmag.com/...escapes-from-the-asylum-60701

netflix B movies asylum

shared by Carri Bugbee on 02 Aug 13 - No Cached
  • Today, the dynamic between low-budget producer and content-hungry distributor has flipped. Netflix doesn’t just stream films—it wills them into existence. The composition of contemporary B movies is dictated by middlemen like Netflix and Redbox, international direct-to-DVD distributors, and cable networks like Syfy, all of which pad their offerings with Asylum originals tailored to their needs.
  • The nimble creative process is “cashing in on this shifting moment in film consumption between the demise of the video store and the rise of streaming,” says Davis.
  • Filtering in low-budget films with the high-budget versions “fuels this perception that there’s a wealth of new content.”
  • ...3 more annotations...
  • When Latt runs down the list of the Asylum films slated for production in the first half of this year, it sounds like a list of hot-button search terms: zombies, sharks, haunted houses, talking dogs
  • We don’t really know the consumer. The consumer is too big and too fractionalized. All we know is we’re making a film for Netflix, and they tell us what they want.”
  • “This isn’t about trying to get you to watch our movie,” they wrote. “This is about gaming the system. This is about taking a stand. Against math.”
  • Carri Bugbee on 02 Aug 13
     
    The consumer is too big and too fractionalized. All we know is we're making a film for Netflix, and they tell us what they want."
Carri Bugbee

Viacom, Fremantle execs say second screen is key to broadcast strategy - FierceCable - 0 views

www.fiercecable.com/...2013-09-12

socialTV social TV second screen #2ndscreen television tv

shared by Carri Bugbee on 18 Sep 13 - No Cached
  • Viacom, for one, is actively using social media applications, such as a subscription-based app for MTV Europe and a soon-to-be-launched "Mon Nick Junior" application targeting preschoolers. It's also studying different demographics, particularly millennial and post-millennials, to glean ideas for additional multiscreen products.
  • Carri Bugbee on 18 Sep 13
     
    YouTube and the short-form video content in general is taking a more important place.
Carri Bugbee

Multiple TV related apps cooperate to amplify their advantages - nScreenMedia - 0 views

www.nscreenmedia.com/...-amplify-their-advantages.html

shared by Carri Bugbee on 03 Dec 13 - No Cached
  • A mélange of TV resource apps are getting together to help each other, and their users. Dijit, Thuuz, Tomorrowish, IVA and Simple.TV are partnering to integrate their products and services. The theory seems to be that they are stronger working together, rather than alone. Given the non-competitive positioning of each, this could be a boon for TV viewers. First a quick summary of what each of the companies does. Dijit’s NextGuide helps TV viewers discover new TV shows and remember to watch them. Thuuz provides real-time sports updates helping fans tune to the most interesting game on TV at any given time. Tomorrowish let’s viewers watching a show or event on-demand replay the social media buzz from the first broadcast. Internet Video Archive (IVA) specializes in providing show and movie trailers. Simple.TV provides live TV and network DVR services.
Carri Bugbee

Google Adds TV Episodes and Schedules to Search Results - 0 views

mashable.com/...nd-schedules-to-search-results

google episodes schedules search social TV socialTV

shared by Carri Bugbee on 09 Oct 13 - No Cached
  • Google will now include listings of television episodes and on-air dates in its search results.
  • This new data will be displayed alongside the existing information in Google’s database that already details a show’s network, cast, theme song and main characters.
  • change also extends to TV shows no longer in production.
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