Axios Media Trends - Axios - 0 views
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In its second season, Snapchat's first original program, Good Luck America, averaged over 5 million unique viewers per episode, Axios has learned. The season totaled 29 million total unique viewers globally, 45% more than the prior season. Almost 75% of those viewers are under the age of 25, and over 90% are under age 35.
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Adds new digital viewers: Twitter provided an average of 6% incremental reach to TV (meaning it expanded its audience with viewers that are digital-only) for target demographics.
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Reaches a young audience: Twitter saw an average of 25% additional digital reach to TV programs amongst adults 18-24.
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