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Carri Bugbee

Amazon Plans Free Streaming Media Service - WSJ.com - 0 views

  • The new service, which could launch in the coming months, likely will feature original series and may include licensed programming, these people said. As part of the project, Amazon has held talks with the creators of "Betas," a series about a Silicon Valley startup that Amazon produced last year for Prime, these people said.
  • The new data Amazon collects about viewers' television or music preferences could allow it to deliver more targeted advertising, including for products available on its retail website. Think Adidas shoe ads alongside Run-D.M.C.'s "MyAdidas" music video.
Carri Bugbee

Video, TV and social: Meet the 5 startups that just graduated Turner Media's latest acc... - 2 views

  • Tomorrowish’s claim to fame is saying that it has the only social media DVR. The company takes the US East Coast conversation during prime time, curates it, saves it, and then brings it together with the West Coast airings.
  • For brands, Tomorrowish will give them more engagement with viewers on social media, sponsored content, and celebrity conversations.

    Diving into the Social TV, it will work across all platforms so that viewers can interact with shows on mobile devices, TV, or computers. There’s also a mobile API that developers can tap into.

Carri Bugbee

MediaPost Publications At The ANA: Social TV Is 'New Media' 02/17/2012 - 0 views

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    Certainly, the Super Bowl reflected brand interest in turning TV into a mosaic of simultaneous marketing events on different screens designed to engage consumers with brands and with each other. Coca-Cola's polar bears were in the beverage giant's TV spots, but they were simultaneously online during the game, commenting on the game and, in a meta-commentary, on their own ad. Tom Cunniff, VP and director of interactive communications at Combe Incorporated, asked if such multi-screen programs risk splitting people's attention across devices.

    McHugh agreed that the risk exists, but said that, if the central idea is engaging, it only deepens engagement and attention. "We have seen it; consumers are already fragmenting their attention. What social TV does is to bring the experience to life so we can capture consumer attention more." She argued that if the story is good and engaging, it will involve consumers, no matter how many screens are telling it.
Casey Cushing

Westminster Forum Projects | Westminster Media Forum | TV bites back - dual-screen view... - 0 views

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    Guest of Honour: Peter Bazalgette, Chairman, MirriAd, and Non-Executive Director, Nutopia The demise of linear TV has been predicted for many years, with the rise of PVRs, catch-up and video on demand as well as IPTV.
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