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"Nathan Shedroff spoke to Vicky Teinaki about the difference between businesspeople and designers, his upcoming foray into sci-fi, and what designers wanting to get involved in sustainability can do. Shedroff is a leading author in experience design and the increasing value of design. His book subjects have included experience design (the 2001 experience-in-itself-book Experience Design 1), design thinking (Making Meaning, 2006) and sustainable design (Design is the Problem, 2009). He is currently the head of the Design MBA Strategy at the California Institute of Arts (CCA)."

"It was 1993 and I had just decided to drop out of college. I was a graphic design major in a great art school but decided I want to start my second company. Knowing this would mark the conclusion of my studies there I set out to create my final project. I would write a short story, design and produce it in print. I put out an edition of 300 and gave it to my friends and people who inspired me like author William Gibson. Cut to November, 2009, when I returned from sitting on a panel at the second Realtime CrunchUp. I had urged the audience and participants that when thinking about the realtime web we should not consider the challenge through the lens of how consumers behave today. I argued that the future potential of the realtime web is not in the misnomer "realtime search," as the consumption of this signal will predominantly be in what I call ambient streams. These are streams of information bubbling up in realtime, which seek us out, surround us, and inform us. They are like a fireplace bathing us in ambient infoheat. I believe that users will not go to a page and type in a search in a search box. Rather the information will appear to them in an ambient way on a range of devices and through different experiences. A few days after I got back from the CrunchUp, I was organizing some old documents when I stumbled on I Was Just Dead< , a cyberpunk short story I wrote 16 years ago. A story about a world of augmented reality. A world where at birth a chip is embedded in people's brains creating a reality where they no longer discern what is "real" and what is augmented in their surroundings (Hear the audio-book or download the free eBook below). It was strange to hear my former self calling out about the importance of augmented reality from across the span of almost two decades of experiences in the digital world, half of which were spent solving the problem of how to filter the massive realtime stream."

here kitty, kitty, kitty

He reads, you weirdo! That's weird enouth, isn't it? Look at your picture above - now, ... that's weird!

and the best part is, they always say people look like their pets...take a look at the guy and tel me you don't wanna call him Mr. Guppy.