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REAL ESTATE INVESTMENT management firm Noble Investment Group partnered with Host Hotels & Resorts to tap and expand travel, leisure and hospitality opportunities, a statement said. As part of the initiative, Host will invest $150 million as a limited partner in an existing Noble investment vehicle and provide Noble with first-look at select-service and extended-stay hotel opportunities sourced through Host's channels. Host also will become a minority investment partner in Noble's fee-based asset management business, according to Noble's press release. "As we continue to expand our institutional investment management platform, this strategic partnership further augments Noble's ability to develop, source, and execute innovative growth strategies in travel, leisure, and hospitality," said Mit Shah, Noble's CEO. According to the statement, the partnership will combine Noble's operational expertise and development acumen with Host's scale, market insights, data analytics, and breadth of resources. They aim to source differentiated investment strategies including property technology solutions, development, and alternative lodging.

THE AHLA FOUNDATION has introduced a scholarship application platform for U.S. hospitality students. The platform features a built-in eligibility assessment tool, ensuring students can easily access all qualifying foundation-hosted opportunities. Meanwhile, the foundation, supported by individual donors and corporations, has contributed almost $17 million to eligible students across the U.S. to date. "The AHLA Foundation has been committed to supporting hospitality students for 70 years," said Anna Blue, AHLA Foundation president. "Increasing access to resources and opportunities is a critical investment in the future talent of our industry." The new system will allow students to apply for multiple scholarship opportunities in one application, the AHLA foundation said in a statement. This new portal allows AHLA Foundation to manage eight other scholarship opportunities as well:

BARON HOSPITALITY, LED by president Sanjay Patel, recently acquired the Hampton Inn Birmingham/Mountain Brook in Birmingham, Alabama. The company plans a complete renovation of the 129-room property on the city's primary commercial corridor. The Hampton Inn is close to downtown Birmingham, the University of Alabama-Birmingham, Samford University and Birmingham Botanical Gardens. "Adding another Hampton Inn to our portfolio was a strategic move as part of our three-year plan, aligning with our goals for growth and setting the stage for success in the hospitality industry," said Patel. "By entering a market with high barriers to entry, you can benefit from the brand's recognition and reputation, attracting customers seeking quality accommodations. Initiating renovations to enhance the property will further differentiate it within the upper-midscale segment, making it a unique asset that stands out among competitors."

AS THE FAMILY of Jayanti P. "J.P." Rama, former AAHOA chairman and co-founder of co-founder of JHM Hotels, gathered for his funeral, tributes to him continued. The praise came from all levels of the industry as well as from personal associates and friends. J.K. Patel, founder of North Point Hospitality and AAHOA chairman for 1996 to 1997 "J.P. was one of my dearest and closest friends, who I have known for over 30 years. We traveled together from coast to coast in the mid - 1990's during our chairmanship years at AAHOA. JP was always interested in working with individual owners and helping them advance and succeed in their business. He made sure everyone's voice was heard, putting their needs above all else. He was also veryinterested in making sure the younger generation of hoteliers would have a strong platform from which they can succeed. Geeta and I also had the privilege of traveling together socially with JP and Ilaben across the world. It was during those trips that JP's true kindness and gentle heart was in full force and effect. He always took the time to engage with everyone we came across during our trips and would always leave everyone with a smile on their face. We spent many evenings together discussing what was most important to JP - his faith, his family and his friends.

THE AMERICAN HOTEL & Lodging Association has partnered with hiring software provider Hireology to provide AHLA members access to industry-specific tools and services, AHLA and Hireology said in a joint statement. Hireology also will organize a series of leadership exchange events, aiming to bring together professionals in the hospitality sector to discuss current challenges, trends, and solutions. "Hireology is a hiring technology leader and provider of hotel-specific workforce knowledge," said Chip Rogers, AHLA president and CEO. "Joining forces will allow us to take our services to the next level and further our mission to empower the American hospitality industry." Partnering with Hireology brings hiring technology and expertise into the association's catalog of resources, the statement said. The program stands as a practical resource for hotel operators addressing their business challenge in the coming years.

HOSPITALITY INDUSTRY ASSOCIATIONS are welcoming two laws, one proposed on a federal level and another passed by the state of Tennessee. The federal law is long-awaited clarification of the definition joint employers and the Tennessee law limits regulations by local governments in the state that would affect small businesses, including hotels. A clear definition Versions of the Save Local Business Act recently was introduced in the U.S. House of Representatives and the Senate. Sponsors of the bill say it will provide clarity on Department of Labor's proposed new joint employer rules that have undergone multiple changes lately, leading to legal confusion. "You can't focus on running a business if the federal government keeps changing the rules. The Save Local Business Act provides long-overdue clarity and consistency that will protect our nation's small businesses," said one of the bill's sponsors, U.S. Sen. Roger Marshall. "The Biden Administration's Labor Department has relied on complicated court rulings to handle joint employers instead of providing clear guidance to the business community. In a time of economic hardship, we should be doing all that we can to help our nation's small businesses, not let the heavy hand of government regulations run amok."

The Radisson Hotel West Sacramento is open in Sacramento, California. It was developed by 365 Hospitality and West Sacramento Hospitality, led by Ankit Panchal as CEO and managing member respectively. The 140-room hotel near Sacramento International Airport underwent an extensive renovation converting to a Radisson, including the lobby, atrium, fitness center and restaurant. Nearby attractions include River Walk Park along the Sacramento River, the Crocker Art Museum, the California Highway Patrol Academy, the California Department of General Services and several other company headquarters. Amenities include a fitness center, indoor spa and hot tub and an outdoor pool. The hotel has 4,000 square feet of event space across four rooms for up to 250 guests.

The Holiday Inn & Suites Atlanta Perimeter-Dunwoody opened March 24 with a ribbon cutting in Chamblee, Georgia. It is owned by Atlanta Hospitality Investment LLC, led by Mohammad Hossain as managing member, and operated by YM Hospitality led by Jay Patel as chairman and Nick Patel as CEO in Stockbridge, Georgia. A key feature of the 143-room hotel is its rooftop bar and restaurant, Spice & Sky, with a globally inspired menu from Atlanta chef, Archna Becker. The space is designed for year-round dining both inside and out, however. About 15 minutes from downtown Atlanta, nearby attractions include Murphey Candler Park, Perimeter Mall, Stone Mountain Park and LEGOLAND Discovery Center. Amenities include a heated indoor pool, a fitness center and 4,500 square feet of event space.

HOTEL BRAND HIHOTELS by Hospitality International has partnered with Getaroom, a hotel distribution platform within OTA Priceline. The arrangement is expected to increase hihotels reservations capability through adding Getaroom's website and call center. The benefits for hihotels' five brands, Red Carpet Inn, Scottish Inns, Master Hosts Inns, Downtowner Inns and Passport Inn, include stronger distribution, access to more incremental guests and increased revenue, according to Hospitality International. "Hihotels is thrilled to announce this strategic alliance with Getaroom," said Gary Gobin, hihotels director of operations. "The opportunity to expand the distribution of our hotels is a top priority. This new relationship will help to bring more visibility to our hotels and offer budget-friendly accommodations to travelers."

The My Place Hotel-Green Bay is now open in Green Bay, Wisconsin. It is owned by Asharam, LLC led by Principal Atul Patel. The 64-room extended-stay hotel is the 61st My Place hotel in the U.S. and the second in Wisconsin. It is part of My Place's Trend Hotels & Suites brand launched earlier this year. It is near Lambeau Field, home of the Green Bay Packers. "My Place is the perfect fit for this area. With a seamless building and opening process, we are excited to continue bringing family like hospitality to our guests," said Patel. Terry Kline, My Place executive vice president for franchise sales, said the My Place Hotel-Green Bay is suited to the current COVID-19 pandemic crisis. "As we continue to make sense of the new normal that continues to change around us, we look forward to the bright future ahead of us as we inspire future guests with our spirit of hospitality in Green Bay," said Kline.

The Hampton Inn & Suites by Hilton Huntsville Downtown is now open in Huntsville, Alabama. It is owned by Chattanooga, Tennessee-based Vision Hospitality Group led by Mitch Patel as president and CEO. The 150-room hotel will be operated by Vision's subsidiary Humanist Hospitality. It is near the Von Braun Center multi-purpose indoor arena as well as various boutiques, restaurants breweries and craft coffee shops. Huntsville is home to the U.S. Space and Rocket Center, Marshall Space Flight Center and Redstone Arsenal, along with the second largest technology and research-park in the nation. Hotel amenities include 1,800 square feet of meeting space and a lobby bar.

HOTELS CAN ENHANCE profitability through greater reliance on revenue management technology tactics, according to IDeaS, a revenue management service provider. The survey examines how investors view revenue technologies, the role of artificial intelligence in hospitality, and how technology is reshaping hospitality commercial organizations. According to the survey, "Unlocking hotel performance: The power of revenue management technology today,'" inflation and economic pressures may lead hoteliers to consider cost-cutting measures to boost profitability. However, a majority of respondents view revenue management technology as the most effective and efficient way to enhance net operating income. "For investors, revenue management technology is shifting from a competitive edge to an essential instrument for maintaining competitiveness and securing a solid bottom line," said Mike Chuma, vice president of global marketing, IDeaS.

ROB PALLESCHI, G6 Hospitality CEO for five years, is stepping down to move to a new position. Julie Arrowsmith, Carrollton, Texas-based G6's president and chief financial officer, has been appointed interim CEO. Palleschi is transiting to the position of CEO of American Campus Communities, a student housing manager, owner and developer, according to G6, the parent company of the economy Motel 6 and Studio 6 brands. A former executive at Hilton Worldwide as well as CEO and president of the restaurant chain TGI Fridays Inc., Palleschi succeeded former G6 CEO Jim Amorosia in 2019. "It has been a great honor to be CEO of G6 for the last five years," said Mr. Palleschi. "I want to express my gratitude to our dedicated team members, talented management team and valued franchisees across the nation for their tremendous contributions to G6. With Julie's energy, commitment to G6's values and nearly three decades as part of the G6 team, I could not be more confident in the company's next chapter."

FOUR PROPERTIES JOINED the hihotels by Hospitality International portfolio during the first quarter. The new additions are in Maryland, Oregon and Texas and are all conversions. The four hotels signed or activated are: A former Econo Lodge turned Red Carpet Inn in College Park, Maryland, signed. A former Rodeway Inn turned Scottish Inns in Ashland, Oregon, signed and activated. A former Americas Best Value Inn turned Scottish Inns in DeSoto, Texas, activated. A former Econo Lodge turned Scottish Inns & Suites in Spring, Texas, signed. The five hihotels brands include Red Carpet Inn, Scottish Inns, Master Hosts Inns, Downtowner Inns and Passport Inn. Hospitality International said the brands' franchising model includes customized support, advanced technology and overall value.

PEACHTREE HOTEL GROUP and its affiliates, Peachtree PC Investors for capital markets and Peachtree Hospitality Management, made four changes at the senior leadership level recently. The promotions are intended to support the company's real estate investment platform and operation services, according to a statement. The Atlanta-based company, led by Jatin Desai and Mitul Patel as managing principals, promoted Greg Zabinski as executive vice president, capital markets for Peachtree PC Investors. Vivian Clarke is now senior vice president for people and culture. Steve MacKenzie was promoted to senior vice president over operations for Peachtree Hospitality Management, and Michael Ritz is now senior vice president for investments. "The success Peachtree is experiencing is creating significant opportunities for us in the talent space," said Greg Friedman, Peachtree's CEO. "These promotions support our strategic growth objectives, and we expect to have additional promotions and appointments as we further scale up our operations."

EVERWOOD HOSPITALITY PARTNERS has completed the acquisition of the 184-room LaQuinta I Drive/Convention Center hotel in Orlando, Florida, from Cavalier Florida, LP, the company said. Real estate capital advisory, Cronheim Hotel Capital, helped secure the loan for the acquisition and subsequent renovation of the property which includes upgrades to public and private spaces. The loan, from a Florida-based bank, which provided five-year fixed rate financing with two years of interest only, represented 65 percent of the all-in cost, according to Everwood. The hotel is next door to ICON Park and offers multiple dining and entertainment options. The property is one mile from the Orange County Convention Center and the city's many amusement parks and entertainment venues. Amenities include an outdoor pool and a fitness center. "With its proximity to many of Orlando's top attractions, the LaQuinta is an ideal addition to Everwood's expanding hotel portfolio," said Amit Patel, Everwood's managing principal and chief operating officer. "We continue to seek hotels in prime markets with barriers to new entry and multiple demand generators that help protect against occasional market fluctuations. Following the implementation of our proprietary management and marketing systems, LaQuinta I Drive will become the segment leader for leisure and business travelers in Orlando."

THE U.S. SENATE and House passed a $1.5 trillion government-funding package last week that includes some much-needed relief for the hospitality industry, two associations said. However, the spending bill also missing some elements industry advocates have pressed Congress and the administration to pass. The omnibus spending bill passed on a 68-31 vote in the Senate and is now awaiting President Biden's signature, according to government focused news agency RollCall. com. At 2,700-pages, the omnibus contains all 12 fiscal 2022 spending bills and has been in negotiations for five months. The bill includes the Restoring Brand USA Act that will provide $250 million in relief funding to the destination marketing organization that promotes travel to the U.S. The U.S. Travel Association welcomed that fact in a statement from Roger Dow, USTA president and CEO.

IT'S TIME FOR AAHOA'S 2022 Convention and Trade Show in Baltimore, Maryland. More than 5,200 members are expected attend the show Tuesday to Friday at the Baltimore Conference Center This year's AAHOACON22 marks a return to the conference's regular April schedule after last year's conference was held in August. More than 450 companies will be exhibiting at the show, which will feature 10 education sessions and three networking events. "AAHOA's staff and convention committee have been working around the clock to make this year the best one yet. Whether for education, inspiration, deal-making, networking, or simply having fun, we have an incredible lineup for this year's event," said Vinay Patel, AAHOA's current chairman. "To everyone who has already registered to attend and are headed to Baltimore, it means so much to us that you've made the necessary sacrifices to be here. We hope you find AAHOACON22 to be immeasurably enriching and rewarding, and a valuable experience. We can't wait to see our old friends, make new ones, and celebrate the hard work we've all put in over the past few months."

HOTEL EMPLOYEES NOW have their own day, Sept. 1, thanks to the American Hotel & Lodging Association. AHLA had the date included in the National Day Calendar as part of its effort to increase recruitment of new hospitality workers. National Hotel Employee Day will be celebrated annually to thank hotel employees for their hard work and dedication and recognize the role they play in the nation's travel, tourism and hotel industries, according to AHLA. AHLA's launching of the day is in response to the struggle U.S. hotels are facing to quickly fill more than 120,000 open hotel jobs by offering current and prospective employees higher wages, with better benefits, and more flexibility. "On this inaugural National Hotel Employee Day, we thank America's nearly two million hotel employees. Every day in communities across the nation, hotel employees' service and dedication help facilitate some of Americans' most important life events - from wedding receptions to family reunions and vacations," said Chip Rogers, AHLA president and CEO. "Now is the time to consider one of the more than 200 enriching careers in the hotel industry."

AS ARTIFICIAL INTELLIGENCE continues to permeate society on every level, there is a place for it in the hotel industry, AAHOA said. AI technology can improve operational efficiency and cut costs, the association said, but it must be developed and used ethically. AAHOA referenced two recent research studies, one conducted by the Conrad N. Hilton College of Global Hospitality Leadership at the University of Houston, and another by Morgan Stanley, to endorse the integration of artificial intelligence into hotels for enhanced guests' experience. The University of Houston's study explored AI's transformative impact on the industry and its acceptance among hotel guests. Meanwhile, Morgan Stanley's research report released on August 18, titled "AI for Hotels: Will the Hotel of the Future Fit in the Palm of Your Hand?" documented the benefits of hoteliers, online travel agencies and hotel brands adopting AI technology early.