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U.S. HOTEL PERFORMANCE moved closer to pre-pandemic levels during the third week of November according to STR. It dipped, however, from the week before. Occupancy was 59.7 percent for the week ending Nov. 20, down from 61.6 percent for the week before and a slight decrease of 2.1 percent from the same period two years ago. ADR for the third week of the month was $126.66, down from $129.98 the week before and increased 1.7 percent when compared to two years ago. RevPAR decreased to $75.60 for the third week of the month from $80.02 the week before, and a slight drop of 0.4 percent for the same period in 2019. Among STR's top 25 markets, Phoenix saw the largest occupancy increase during the week under review, up 6.4 percent to 76.6 percent over 2019. Miami reported the largest ADR increase when compared to 2019, 25.5 percent to $207.72. Oahu Island, Hawaii, experienced the steepest occupancy decline from 2019, down 35.2 percent to 51.8 percent.

TRAVELERS ACROSS THE world are increasingly opting for short-haul destinations and making last-minute bookings over planned trips, according to a report from OYO Rooms. With a steady rise in vaccination coverage, combined with the easing of restrictions across regions, travelers have embraced the spirit of travel wholeheartedly, especially during holidays and festive long weekends. Oyo's Mid Season Global Holiday Trends 2021 report said that Labor Day in U.S., Gandhi Jayanthi in India, Ascension Day in Europe and Summer Holidays in UK were the most popular holidays among travelers this year. According to the report, Labor Day, New Year's, Martin Luther King Jr Day, Memorial Day and Thanksgiving are America's most travelled holidays. Coastal hotspots such as Seattle and Miami have been wildly popular during public holidays, followed by California's Nevada City, Houston and Dallas, the report added. AAA Travel forecast that 53.4 million Americans would travel for Thanksgiving this year, and a survey from Motel 6 found that 82 percent of holiday travelers believe it is important to spend that time with loved ones. However, another survey from the American Hotel & Lodging Association found only 29 percent of Americans are likely to travel for Thanksgiving and 33 percent are likely to travel for Christmas.

U.S. HOTELS HIT a new Thanksgiving holiday performance record in the fourth week of November, according to STR. All performance metrics were up during the week when compared to same period in 2019. Occupancy was 53 percent for the week ending Nov. 27, down from 59.7 percent for the week before and an increase of 4.6 percent from the same Thanksgiving period two years ago. ADR for the week was $128.41, up from $126.66 the week before and increased 14.3 percent when compared to two years ago. RevPAR decreased to $68 for the week from $75.60 the week before but increased 19.6 percent for the same period in 2019. Among STR's top 25 markets, Dallas saw the largest occupancy increase during the fourth week, up 12.2 percent to 54.8 percent, over the same period two years ago. Phoenix reported the largest ADR increase when compared to 2019, up 35.1 percent to $143.30. Oahu Island experienced the steepest occupancy decline, down 25.3 percent to 58.5 percent over 2019.

THE DEATH TOLL from a series of tornadoes that tore through several states, with some of the most severe damage in Kentucky, is expected to top 100. In response, AAHOA is urging its members to lend a hand to relief efforts. In Kentucky, at least 70 people were killed as the storms churned through Friday night and into Saturday, according to local media reports. About 110 people were trapped in a Mayfield, Kentucky, candle factory when the tornado hit. At least two died at an Amazon facility in Edwardsville, Illinois. Deaths were reported in Arkansas, Tennessee and other states as well. "This will be, I believe, the deadliest tornado system to ever run through Kentucky. Earlier this morning at about 5 a.m., we were pretty sure that we would lose over 50 Kentuckians. I'm now certain that number is north of 70. It may in fact end up exceeding 100 before the day is done," Kentucky Gov. Andy Beshear said in a statement. "The damage is even worse now that we have first light. A couple places have been hit incredibly hard, certainly Mayfield here in Graves County, but everywhere along the line of this tornado that touched down and stayed down for 227 miles."

U.S. HOTEL OCCUPANCY increased in the first week of December, according to STR. But, all performance metrics were lower during the week when compared to same period in 2019. Occupancy was 54.8 percent for the week ending Dec. 4, up from 53 percent the week before and down from 8.8 percent for the same period in 2019. ADR for the week was $127.92, down from $128.41 the week before and decreased 0.5 percent when compared to two years ago. RevPAR increased to $70.08during the week from $68 for the week before but dropped 9.2 percent for the same period in 2019. According to the report, none of STR's top 25 markets recorded an occupancy increase over 2019, Only Los Angeles matched its 2019 comparable at 70 percent. Miami, lifted by Art Basel, reported the largest ADR increase when compared with 2019, up 32.9 percent to $373.71.

U.S. HOTEL PERFORMANCE was down in the first week of March from the week before, according to STR. However, ADR was up during the week compared to 2019. Occupancy was 61.2 percent for the week ending March 5, down from 62.2 percent the week before and down 8.2 percent for the same period in 2019. ADR was $137.96 for the week, decreased from $143.83 the week before and up 4.7 percent from two years ago. RevPAR was $84.39 for the week, down from $89.45 the week before and down 3.8 percent from the same period two years ago. None of STR's top 25 markets showed an occupancy increase during the period over 2019. Norfolk/Virginia Beach came closest to its 2019 comparable, down just 0.8 percent to 56.3 percent.

The TownePlace Suites by Marriott Tuscaloosa University Area is now open in Tuscaloosa, Alabama. It is owned by Chattanooga, Tennessee-based Vision Hospitality Group, led by Mitch Patel as president and CEO. The 93-suite hotel is near the University of Alabama, the Alabama Museum of Natural History, Paul W. Bryant Museum, and Tuscaloosa Amphitheater. Amenities include an indoor saltwater pool and a fitness center. It is pet friendly. "As the top sports destination in the state, over half a million visitors pass through Tuscaloosa every year," Patel said. "We are excited to join the community by offering fans and families visiting the campus, a new, extended stay experience."

BUSINESS CONTINUED TO improve in the second week of April for U.S. hotels, according to STR. Occupancy, ADR and RevPAR all rose on a weekly basis, and the last two were up compared to the same time in 2019. Occupancy was 66.4 percent for the week ending April 9, up from 64.1 percent the week before but down 4.7 percent from 2019. ADR was $150.45 for the week, up from $145.74 the previous week and up 10.6 percent from 2019. RevPAR reached $99.93, a rise from $93.48 weekly and up 5.4 percent from three years ago. Among STR's top 25 markets, Tampa saw the highest occupancy increase over 2019, up 6.2 percent to 84 percent. Minneapolis had the largest occupancy decrease from three years ago, down 29.5 percent to 51.4 percent.

Aiden by Best Western @ Warm Springs Hotel and Event Center is now open in Warm Springs, Georgia. The 50-acre mountain-top resort is owned by Kathy Patel. The 52-room hotel is one hour away from south of Atlanta. Nearby are the Little White House of President Franklin Roosevelt and F.D. Roosevelt State Park, the Wild Animal Safari and Full Circle Animal Sanctuary, Great Wolf Lodge, Warm Springs Vineyard and Winery and Fitzgerald Fruit Farms. "We are very excited to bring a bold boutique hotel to Warm Springs," said Patel. "Our hotel brings a new lodging choice that is unlike anything else in the area, and we look forward to welcoming guets with our selection of modern amenities and exemplary service."

U.S. HOTEL PERFORMANCE persisted in its downward trend during the last week of August, influenced by seasonal patterns in contrast to the previous week, according to CoStar. However, year-on-year comparisons improved while Maui Island, Hawaii, still recovering from deadly wildfires, showed signs of recovery. Occupancy came in at 65 percent for the week ending Aug. 26, down from the previous week's 67 percent, but it showed a 0.4 percent increase compared to 2022. ADR stood at $150.23, a decrease from the previous week's $154.10, though it displayed a 1.7 percent growth compared to the same period last year. RevPAR was $97.62, below the prior week's $103.22, yet it still indicated a 2.1 percent rise from 2022. Among the top 25 markets, Las Vegas achieved the largest year-over-year occupancy increase as August ended, rising by 7.9 percent to reach 76.3 percent. Houston achieved the highest ADR at $112.08, with a 10.5 percent increase, and the highest RevPAR at $64.45, reflecting a 17.8 percent increase.

U.S. HOTEL PERFORMANCE maintained a mixed trend compared to the previous week, in line with ongoing seasonal patterns, according to CoStar. However, there were positive year-over-year comparisons, signaling signs of recovery. Occupancy was 62.7 percent for the week ending Sept. 2, down from the prior week, but it showed a 0.2 percent increase compared to 2022, part of the seasonal pattern. ADR stood at $150.52, a slight drop from the previous week, though it displayed a 1.8 percent growth compared to the same period last year. RevPAR was $94.38, lower than the week ago, yet it still indicated a 2 percent rise from 2022. Among the top 25 markets, Minneapolis recorded significant year-over-year gains in occupancy, surging 19.1 percent to hit 74.4 percent, while RevPAR increased by 26.7 percent, reaching $101.06.

REFLECTING THE POSITIVE side of the Easter calendar shift, U.S. hotel performance during the second week of April increased from the previous week, according to STR. Year-over-year comparisons also were up. Occupancy was 64.2 percent for the week ending April 15, up from 61.3 percent the week before, and increased 3.7 percent than the comparable week in 2022. ADR stood at $155.33, up from $153.3 the week before, jumped 4.7 percent against 2022. RevPAR came in at $99.67, increased from $94 in the last week, and rose 8.6 percent over the same month in 2022. Among the top 25 markets, Minneapolis saw the highest year-over-year increase in occupancy, up 17.4 percent to 54.5 percent during the Easter week. Washington, D.C., reported the most substantial ADR, up 22.5 percent to $200.99, and RevPAR, increased 38.1 percent to $146.73 year-over-year.

U.S. WEEKLY HOTEL performance posted mixed year-over-year comparisons, while occupancy, ADR, and RevPAR declined in the second week of May over the previous week, according to STR. Meanwhile, "worsened comparisons than the week prior were expected due to normal given seasonal slowing and the negative side of the Mother's Day calendar shift," STR said. Occupancy was 65.1 percent for the week ending May 13, declined from 65.2 percent the week before and down 2 percent over the comparable week in 2022. ADR stood at $154.90, down from $157.62, and increased 3.4 percent from 2022. RevPAR came in at $100.81 in the last week, declined from $102.74 the week before and increased 1.3 percent against the same period in 2022. Among the top 25 markets, Philadelphia registered the only double-digit increase in occupancy in the second week of the month, up 13.3 percent to 73.2 percent. ADR jumped 14.5 to $189.50, while RevPAR was up 29.7 percent to $138.80. Of note, New York City, 83.7 percent, was the only major market to report occupancy above 80 percent. That level was up 3.9 percent year-over-year.

VERAKIN CAPITAL, A real estate investment group, exceeded its $350 million investment milestone in the first quarter of this year. The company has made collective investments in three hotel properties that are currently in various stages of development; the Moxy in downtown Atlanta, Georgia; Hampton Inn/Home 2 in downtown Nashville, Tennessee; and Courtyard by Marriott in Pittsburg, California, the company said in a statement. Verakin, led by partners Rupesh and Bimal Patel and Hiten Suraj, is the lead developer of the Courtyard by Marriott, while the company is co-investing in the other two projects alongside RevPar Development and Emerge Hospitality Group, according to the statement. RevPar Development is a privately-owned hotel development and management company on the East Coast, while Emerge Hospitality Group is a family-owned and -operated hotel ownership, development and management company. "We are developing both on our own behalf and in joint ventures with like-minded investment groups," Rupesh Patel said. "We are seeing that newer hotels and brands are faring better than their older counterparts as travel rebounds in many markets and segments. To help satiate our investment growth appetite, we will continue to seek best-in-class partners, such as RevPar Development and Emerge Hospitality Group, who have proven track records as credible institutional investors, developers and operators." The Moxy hotel in downtown Atlanta, will feature 181 rooms spread across 13 floors and is scheduled to open mid-2026 before the FIFA World Cup. The centrally located hotel will cater to both business and leisure travelers and will offer three food and beverage options, including a roof top bar and lounge with views of the Mercedes Benz Stadium.

U.S. HOTEL PERFORMANCE increased from the previous week and showed improved comparisons year-over-year, according to STR. Meanwhile, U.S. occupancy reached the second highest level for any week this year. Occupancy came in at 67.5 percent for the week ending May 20, up from 65.1 percent the week before and down 1.5 percent over the comparable week in 2022. ADR was $158.53, up from $154.90 the previous week, and increased 3.6 percent from 2022. RevPAR stood at $106.98 in the recent week, jumped from $100.81 the week before and increased 2.1 percent against the same period in 2022. Among the top 25 markets, Washington, D.C., saw the highest year-over-year increases in each of the three key performance metrics: occupancy rose 9.3 percent to 83.2 percent, while ADR increased 16.2 percent to $220.58. RevPAR also rose 27 percent to $183.60. Furthermore, the weekly occupancy level was the highest in the market since the start of the pandemic, STR said.

PEACHTREE GROUP RECENTLY introduced new branding, logo and tagline, "Guided by Intuition, Grounded by Expertise." The branding update aims to project the company's integrated investment strategies and service platforms. This change consolidates the company's varied brand portfolio, renaming Stonehill as Peachtree Group Credit and Peachtree Hospitality Management as Peachtree Group Hospitality Management, the company said in a statement. "The new branding has given us a competitive edge in attracting top-tier talent, ensuring a consistent influx of the best minds and skills to navigate an ever-changing business landscape," said Greg Friedman, CEO and managing principal of Peachtree Group. "Moreover, our strategic branding approach, aimed at consolidating our diverse range of businesses, is poised to unleash even greater untapped potential within our investment platform. This platform, already proven in its value in the hospitality sector, has played a pivotal role in our expansion and diversification into other real estate sectors and ventures."

BEST WESTERN HOTELS & Resort executives say the company is riding a wave of success that brought its members to Hawaii for its 2023 Annual Convention. Best Western benefited from budgeting for a forecasted recession that now seems unlikely this year, and saw continued growth domestically and internationally with India "top of mind." Other topics addressed during the convention at Hilton Hawaiian Village in Honolulu last week include the strategy to be followed by Joelle Park, Best Western's newly hired senior vice president and chief marketing officer. Also, the company's new program to advance women in hotel ownership was getting under way. Making waves Larry Cuculic, president and CEO, opened the conference giving details on the company's performance. "The Big Wave reflects the surge that BWH Hotels has made in the travel industry and how we are making 'big waves' together all over the world," Cuculic said. "Our Big Wave has rippled through our organization, our industry, and our lives, touching our guests, our communities, and leaving a rich legacy of success."

U.S. HOTEL PERFORMANCE during the second week of September increased from the previous week, according to CoStar. Yearly comparisons also were mostly up. Occupancy was 67.7 percent for the week ending Sept. 16, up from 60.3 percent the week before but down 2.2 percent from the same time last year. ADR was $161.15 for the week, up from $150.66 the previous week and up 2.3 percent from the previous year. RevPAR for the week was $109.07, up from $90.86 weekly and up 0.1 percent from 2022. Among the top 25 markets, Oahu Island, Hawaii, saw the largest year-over-year occupancy increase, up 7.4 percent to 83.6 percent. San Francisco saw the highest jumps in ADR, up 39.7 percent to $345.78, and RevPAR, which rose 33.9 percent to $271.19, due in part to attendance of Dreamforce 2023.

U.S. HOTEL PERFORMANCE dropped in the first week of November compared to the week before as expected due to the Halloween calendar shift, according to STR. Performance also weakened when compared to 2019. Occupancy was 62.4 for the week ending Nov. 5, down from 65.8 percent the week before and dropped 9.2 percent from 2019. ADR was $147.48 during the week, decreased from $152.94 the week before and up 11.4 percent from three years ago. RevPAR reached $91.99 during the first week of November, down from $100.59 the week before and a slight increase of 1.1 percent from 2019. None of STR's top 25 markets showed an occupancy increase over 2019 during the week after Halloween. Tampa came closest to its pre-pandemic comparable, with an increase of 1 percent to 72.4 percent.

U.S. HOTEL PERFORMANCE was down in the third week of January compared to the week before on account of the Martin Luther King Jr. holiday, according to STR. Occupancy was 54.2 percent for the week ending Jan. 21, slightly down from 54.8 percent the week before and decreased 6.2 percent from 2019. ADR was $140.16 during the week, dropped from $144.81 the week before and up 11.3 percent from three years ago. RevPAR reached $75.97 in the third week, decreased from $79.38 the week before and up 4.4 percent from January 2019. Among STR's top 25 markets, Tampa reported the highest increase over 2019 in all metrics during the week, with occupancy up 6.8 percent to 78.8 percent, ADR rising 31.9 percent to $174.78 and RevPAR up 41 percent to $137.76.