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WITH A GRAND procession through the streets of his home village of Sarona, India, shared online in a video, Jayanti P. "J.P." Rama left this world as a legend among his peers. The former AAHOA chairman and longtime hotelier left a legacy that will last for decades with the younger generation he mentored and inspired. Rama died Feb. 17 while visiting family in Ahmedabad, India, at the age of 74. He was co-founder of JHM Hotels, now Greenville, South Carolina-based auroHOTELS, which now is run by his son, D.J. Rama. He is survived also by his daughter, Rita Rama Patel, wife Ilaben (Laxmiben) Rama and brothers, Hasmukh "H.P." Rama, Manhar "M.P." Rama and Raman "R.P." Rama, all of whom traveled to India for the funeral. For those friends and family of Rama who could not attend the actual ceremony, Auro University in Surat, a private university founded by the Rama family and auroHOTELS, has posted a video on YouTube. Tributes to Rama also continued to come in, as seen below.

INDIA'S KAMAH HOTELS & Resorts recently signed a $70 million agreement with Wyndham Hotels & Resorts to develop four new hotels-three in India and one in the UAE-under the Trademark Collection by Wyndham. Kamah Hotels plans to add 25 more properties globally, including in North America, over the next three years. Fine Acres Group will develop the Indian properties, while Global Branded Residences will build the Dubai project. Fine Acres, which operates in India, and international developer GBR previously created Kamah Hotels. Kamah Hotels finalized locations for lifestyle resorts in Coorg, Karnataka; Jawai and Udaipur in Rajasthan; and Al Jaddaf Waterfront, Dubai, UAE, the statement said. The partnership marks the debut of the Trademark Collection by Wyndham in the UAE, the companies said in a statement.

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BEST WESTERN HOTELS & Resort executives say the company is riding a wave of success that brought its members to Hawaii for its 2023 Annual Convention. Best Western benefited from budgeting for a forecasted recession that now seems unlikely this year, and saw continued growth domestically and internationally with India "top of mind." Other topics addressed during the convention at Hilton Hawaiian Village in Honolulu last week include the strategy to be followed by Joelle Park, Best Western's newly hired senior vice president and chief marketing officer. Also, the company's new program to advance women in hotel ownership was getting under way. Making waves Larry Cuculic, president and CEO, opened the conference giving details on the company's performance. "The Big Wave reflects the surge that BWH Hotels has made in the travel industry and how we are making 'big waves' together all over the world," Cuculic said. "Our Big Wave has rippled through our organization, our industry, and our lives, touching our guests, our communities, and leaving a rich legacy of success."

AAHOA PAST CHAIRMAN Manhar P. "MP" Rama passed away Sunday at age 74. Rama was a co-founder with his brothers of JHM Hotels that later became Auro Hotels in Greenville, South Carolina. Rama was born in Africa and raised in India, according to Auro Hotels. He completed high school in Gurukul Supa, Navsari, and graduated from M.S. University of Baroda with a degree in civil engineering. In 1973, he came to the U.S. and attended California State Polytechnic University in Pomona, California, where he earned a master's degree in engineering. He worked with the city of Pomona before entering the hotel business. "In the teachings of Sri Aurobindo, we learn that life is a journey of the soul, and my brother, M.P., lived this journey with unwavering devotion, love, and integrity," said HP Rama, Founder of JHM/Auro Hotels. "His contributions to our family and the hospitality industry are immeasurable. We will honor his memory by continuing to embody the values he held dear. M.P.'s spirit will remain a guiding light for all of us."

INDIA-BASED ORAVEL STAYS, the parent company of OYO, is reportedly in talks to raise $200 million in a primary funding round, according to Business Standard. The funds are expected to support OYO's potential acquisition of G6 Hospitality, which owns the budget Motel 6 and Studio 6 chains in the U.S. Oravel Stays aims for a valuation between $4.5 billion and $5 billion, up from its previous $2.4 billion valuation, though still below its earlier $10 billion target. The company is in discussions with offshore institutional and private Indian investors to secure the funding, Business Standard reported. Among the private investors involved are InCred Wealth, J&A Partners, the Mankind Pharma family office, and ASK Financial Holdings, all of whom previously valued OYO at $2.4 billion. OYO, backed by SoftBank, has not commented on the matter.

TRAVELERS ACROSS THE world are increasingly opting for short-haul destinations and making last-minute bookings over planned trips, according to a report from OYO Rooms. With a steady rise in vaccination coverage, combined with the easing of restrictions across regions, travelers have embraced the spirit of travel wholeheartedly, especially during holidays and festive long weekends. Oyo's Mid Season Global Holiday Trends 2021 report said that Labor Day in U.S., Gandhi Jayanthi in India, Ascension Day in Europe and Summer Holidays in UK were the most popular holidays among travelers this year. According to the report, Labor Day, New Year's, Martin Luther King Jr Day, Memorial Day and Thanksgiving are America's most travelled holidays. Coastal hotspots such as Seattle and Miami have been wildly popular during public holidays, followed by California's Nevada City, Houston and Dallas, the report added. AAA Travel forecast that 53.4 million Americans would travel for Thanksgiving this year, and a survey from Motel 6 found that 82 percent of holiday travelers believe it is important to spend that time with loved ones. However, another survey from the American Hotel & Lodging Association found only 29 percent of Americans are likely to travel for Thanksgiving and 33 percent are likely to travel for Christmas.

HOSPITAITY FIRM OYO Rooms has filed fresh documents with India's stock market regulator, Securities and Exchange Board of India, for an Initial Public Offering in early next year, media reports said. The company filed fresh financial documents on Sept. 19 and is now targeting an IPO in January 2023, according to CoStar. OYO filed preliminary IPO documents in 2021, only to shelve the listing plan earlier this year after the prolonged pandemic hurt its growth and forced the company to cut thousands of jobs. The latest financial documents showed narrower losses and a rebound in sales for the year through March 2022 and in the three months to June 2022.

WYNDHAM HOTELS & RESORTS franchisees now have access to a package of new guest engagement platforms at no cost, the company announced at its 2023 Global Conference in Anaheim, California. Wyndham executives also discussed the company's continued growth, including international developments and investments in India. Wyndham Community, the company's new owner engagement platform, was developed with feedback from the company's franchise advisory and brand councils. The software packages cover guest messaging, mobile check-in and check-out and upselling, all rolling out over the next few weeks. "Our focus is really, first and foremost, creating programs that franchisees aren't mandated to participate in, but have the opportunity to opt into," said Geoff Ballotti Wyndham's president and CEO. "Opting into a program like our most opted into program, Signature Reservation Service, allows them to not just drive $22,000 on average of incremental revenue at $1,000 cost, which is why 4,500 of our 6,000 us franchisees have opted into that. They haven't been mandated to sign up for the service, but they know it just makes a whole lot of sense."

THE 3RD EDITION of the Vadilal International Gujarati Film Festival brought the red carpet to the Atlanta area on May 20 to 22. Hundreds of members of the local Gujarati community turned out for the event, which featured appearances from major stars and filmmakers straight from India. IGFF, previously held in Los Angeles and New Jersey, set up this time at the Venture Cinema in Duluth. It's mission, apart from entertainment, is to spread awareness one of India's alternatives to Bollywood. This year's festival includes 14 feature films, such as "21st Tiffin," "Divaswapna," "Dhummas," "Gandhi & Co.," "Dear Father" and "Gujarat nu Gaurav"; two documentary feature films, "Sur Shabdnu Sarnamu" and "Shrimad Rajchandra"; five documentary film, such as "Okhamandal - Ek Anokhu Andolan" and "Gandhi"; a short film, "Roha Fort - Ek Visaraati Viraasat"; and six web series, such as "Benaqaab," "Ghaat" and "Yamraj Calling."

AURO HOTELS RECENTLY completed the renovation of the 132-room Hilton Garden Inn Orlando Airport in Orlando, Florida. The property is near Orlando International Airport as well as Disney World, Universal Studios, SeaWorld Orlando, Crayola Experience Orlando, Gatorland Wild Animal Park and Kissimmee Lakefront Park. "We are so excited to welcome guests to our reinvented property focused on providing an outstanding product and service," said Michael Goldwasser, the hotel's general manager. "Our Hilton Garden Inn Orlando Airport team is committed to delivering genuine hospitality that provides real value to our guests. We're focused on creating a welcoming environment and ensuring every stay exceeds expectations." Auro Hotels, led by DJ Rama as president and CEO and based in Greenville, South Carolina, with offices in Atlanta and Surat, has developed, owned and operated 110 hotels over 50 years. The company currently owns 37 hotels and operates over 6,500 guestrooms in the U.S. and India under brands like Marriott, Hilton, and Hyatt.

FLEXIBLE SUPPLIER CONTRACTS and cost-effective cloud solutions provide homegrown mid-segment hotel brands in India a competitive edge over international counterparts, according to a recent study by Hotelogix, a cloud-based hospitality technology provider. The paper notes that Indian brands understand local culture and traditions better than international ones. Hotelogix's whitepaper, The Rise and Rise of India's Home-grown Mid-segment Hotel Brands, revealed that domestic mid-segment brands control about 60 percent of India's total branded rooms. These brands are leveraging management contracts and franchise models as growth strategies, gaining an edge over international chains. Also, homegrown brands with smaller inventories can expand rapidly in cities with populations between 10,000 and 99,999, where 80 to 85 percent of demand is domestic, making it difficult for international brands to establish operations.

TOURISTS ARE PROJECTED to maintain or increase their travel spending in 2024 compared to the previous year, according to American Express Travel's "2024 Global Travel Trends Report". Approximately 84 percent of respondents from countries including the U.S., Australia, Canada, India, Japan, Mexico, and the U.K. anticipate spending the same or more, with 77 percent prioritizing the quality of their travel experience over cost considerations. "Travelers are focused on creating the right itineraries and building memories, whether that means booking a trip to see a favorite sports team compete or taking a once-in-a-lifetime expedition cruise," said Audrey Hendley, American Express Travel's president. "Our 'Global Travel Trends Report' sheds light on what is driving global travel bookings and provides inspiration for where to go next." About 65 percent of respondents express greater interest in embarking on a major trip in 2024 compared to previous years, the report said. Additionally, 72 percent prefer saving money for a major trip over spending it on social outings with friends. More than half of respondents intend to save for a major trip over a span of six months to two years.

INDIA'S ITC CONGLOMERATE plans to expand its hotel business internationally, focusing on neighboring countries and West Asia. The company recently demerged its hotels division, ITC Hotels Ltd., which will list on bourses in the next couple of weeks. The listing date for ITC Hotels is yet to be announced but is expected in the "next few weeks," PTI reported, quoting ITC Chairman and Managing Director Sanjiv Puri. The company aims to expand its portfolio from 140 to more than 200 hotels across India, PTI reported. Formerly a division of ITC, the hotel business will gain operational autonomy post-demerger. ITC shareholders will hold 60 percent of the new unit, with the parent company retaining the rest.

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