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FF&E PROVIDER HÄFELE and Like Magic, a guest experience platform, are producing a new multifunctional hotel room concept. The "Work and Sleep" concept allows hotel operators to transform rooms into offices, meeting spaces and other functional areas using digitally enabled furniture, fitting solutions and specialized software. Work and Sleep integrates a booking engine, guest platform, employee interface and monitoring tools into one central hub, streamlining hotel management, the companies said in a joint statement. It will combine Like Magic's guest and employee experience platform with Häfele's hardware systems, the statement said. The collaboration aims to introduce new revenue models by activating otherwise vacant rooms while reducing outfitting costs. "Our goal is to lead the way in hotel industry innovation with our forward-thinking concepts," said Gregor Riekena, Häfele's CEO. "We are currently testing these new ideas at the ibis Styles Hotel in Nagold, Germany, which serves as a valuable proving ground for our initiatives. This innovation not only allows us to gather essential insights and refine our concepts, but also demonstrates our commitment to pushing the boundaries of what modern hotels can offer. By continuously evolving and enhancing our solutions, we aim to set new standards for guest experience and operational efficiency."

Lisa Jordan is the new vice president of marketing at Red Roof. She will lead the development and execution of the company's marketing and digital strategies to drive business growth. Jordan joined the company in 2021 and led the integrated digital marketing team, working on the company's web, advertising, and social media platforms. Jordan played a role in enhancing redroof.com and collaborated across communication, sales, revenue management, and operations to elevate the customer experience and boost revenue, Red Roof said in a statement. "Lisa is a powerful asset on our leadership team and a secret weapon in our marketing mix," said Marina MacDonald, Red Roof's chief marketing officer. "Her promotion is right for the company and a reflection of the value she brings to this critical function, and I know that she will succeed in her new role."